Pricing Strategies

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  • Created by: jacob
  • Created on: 13-04-14 15:32
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  • Pricing Strategies
    • Price Discrimination
      • different prices charged for the same product
    • Psychological Pricing
      • £49.99 instead of £50
    • Cost plus Pricing
      • Price involves everything that is used to make it
    • Competitive Pricing
      • Prices are similar to competitors
    • Predator Pricing
      • Extremely low prices
    • Price Skimming
      • High price to enter the market
    • Penetration Pricing
      • Low price to enter market

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