Pricing 0.0 / 5 ? Business StudiesMarketing mixA2/A-levelEdexcel Created by: maja1Created on: 14-02-19 21:10 Price Skimming Launch of new product with little competition in market. Involves setting high price before competitors. 1 of 9 Market Penetration Low price set to enter the market and encurage people to buy in larger amounts. 2 of 9 Competitive Pricing Price is the same as competitors allwing customers to easily compare. Benefit in a very competitive market. 3 of 9 Predator Pricing Business sets ut to destroy (or weaken) competitors. Most likely used by firm that has financial resources. 4 of 9 Price Leadership Tends to occur when a firm dominates a market and competitors follow its lead. 5 of 9 Price Taking Business will accept a price that dominates in the market 6 of 9 Cost Plus Pricing Considers total cost per unit and adds a percentage to give final price. 7 of 9 Contribution Pricing Difference between selling price and variable cost per unit. 8 of 9 Price Discrimination Different prices charged for the same goods or servies. 9 of 9
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