Market Segmentation is the acknowledgement by companies that not all customers are the same. Segments might be: differentiated products, special offers, targted advertising, the range of goods stocked
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Marketing Mix
There are four main variables: Product, Price, Promotion, Place
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Boston Matrix
Rising Star, Problem Child, Cash Cow, Dog
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Pricing Strategies
Two Main Pricing Strategies: Skimming (pricing high), Penetration (pricing low to achieve high sales)
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Branding
Branding is the process of creating distinctive and lasting identity in the minds of customers.
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Other cards in this set
Card 2
Front
There are four main variables: Product, Price, Promotion, Place
Back
Marketing Mix
Card 3
Front
Rising Star, Problem Child, Cash Cow, Dog
Back
Card 4
Front
Two Main Pricing Strategies: Skimming (pricing high), Penetration (pricing low to achieve high sales)
Back
Card 5
Front
Branding is the process of creating distinctive and lasting identity in the minds of customers.
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