Framework or tool that marketers use and analyze enevironmental factors that have an impact on a organization
1 of 7
Political
How and how often a government intervenes in economy;labour law and police stability. It impacts organizations and how they are run. Market polices need to be adjusted for requirements and legalization.
2 of 7
Economic
It shows how profitable a business is;interest/exchange rates and economic/inflation growth. Macro-economical factors deal with management of demand and micro-economical factors are about people spending incomes.
3 of 7
Social
Shared beliefs and attitude on the poloukation;age distribution and career attitudes. It has a direct effect in how marketers understand customers.
4 of 7
Technological
New ways of producing goods and services. New ways of distrubting goods and services. New ways of communicating with target audiences and market.
5 of 7
Legal
Health and safety, equality, consumer rights and laws. Companies need to be aware of what is legal and is successful to trade and make business. Help through expanding and trading globally.
6 of 7
Environment
Important due to increase in pollution, raw materials and carbon footprints. Companies should act in an ethical way and produced by sustainable sources.
7 of 7
Other cards in this set
Card 2
Front
How and how often a government intervenes in economy;labour law and police stability. It impacts organizations and how they are run. Market polices need to be adjusted for requirements and legalization.
Back
Political
Card 3
Front
It shows how profitable a business is;interest/exchange rates and economic/inflation growth. Macro-economical factors deal with management of demand and micro-economical factors are about people spending incomes.
Back
Card 4
Front
Shared beliefs and attitude on the poloukation;age distribution and career attitudes. It has a direct effect in how marketers understand customers.
Back
Card 5
Front
New ways of producing goods and services. New ways of distrubting goods and services. New ways of communicating with target audiences and market.
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