PAD Emotional State Model (Russel, 1980)

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Definition
A psychological model developed to describe and measure emotional states.
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Three scales of...
Pleasure, arousal and dominance: way of thinking about emotion.
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Valence and arousal provide the basic dimensions
Valence sensitive system= Pos or neg. Judges whether stimulus are good or bad, appears to involve the striatum and the orbitofrontal cortex. Arousal system= How important the stimulus is, does it need to be approached or avoided. Involved is the
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Valence and arousal provide the basic dimensions
reticular formation (controls awakeness), the amygdala (emotion) and parietal lobe (orienting)
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PAD scale has been used in many different...
applications e.g. rating how people like restaurants experience, measure and judging a consumer experience.
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Can also use to assess an image...
Typically do this by using the Self Assessment Manikken.
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Self Assessment Manikken
Children through to adults. Scale from sad person up to happy. Scale from v. aroused (stomach exploding) up to no action. Scale from v. small feeling out of control up to large and dominant, feeling in control. Circle one you relate to most when look
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Three scales of...

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Pleasure, arousal and dominance: way of thinking about emotion.

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Valence and arousal provide the basic dimensions

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Card 4

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Valence and arousal provide the basic dimensions

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Card 5

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PAD scale has been used in many different...

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