More Self-Report Design

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a scale which a respondent indicates their agreement for example strongly agree
likert scale
1 of 8
gets respondents to identify a value that represents their strength of feeling about a particular topic
rating scale
2 of 8
includes a list of possible options and respondents
fixed choice
3 of 8
it's a technical term only familiar to those who are within a specialised field
jargon
4 of 8
sometimes phrases such as "barbaric" should be replaced with neutral alternatives
emotive language
5 of 8
it guides the respondent towards a particular answer
leading question
6 of 8
the containing of two questions in one
double barreled
7 of 8
when you say something like: "i am not unhappy in my job"
double negatives
8 of 8

Other cards in this set

Card 2

Front

gets respondents to identify a value that represents their strength of feeling about a particular topic

Back

rating scale

Card 3

Front

includes a list of possible options and respondents

Back

Preview of the front of card 3

Card 4

Front

it's a technical term only familiar to those who are within a specialised field

Back

Preview of the front of card 4

Card 5

Front

sometimes phrases such as "barbaric" should be replaced with neutral alternatives

Back

Preview of the front of card 5
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