Minority Influence

What does the term 'minority influence' refer to?
Situations where a minority influences beliefs or behaviours of others
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What is minority influence most likely to lead to?
Internalisation
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What was Moscovici's blue slide, green slide study?
Demonstrated minority influence: group of 6 were given 36 blue slides and told to identify whether they were blue or green. Two people in the groups were confederates who stated they were green
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What were the findings from Moscovici's blue slide, green slide study?
32% of them gave the same answer as the minority on at least one trial
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What happened when a second group of ppts. were subjected to inconsistent minority in Moscovici's study?
Agreement fell to almost 1.25%
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What happened when a third group of ppts. had no minority influence in Moscovici's study?
Wrong answers fell to 0.25%
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What does consistency in the minority's views do to the majority?
Increase their interest (over time)
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What is synchronic consistency?
Where they are all saying the same thing (agreement)
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What is diachronic consistency?
Where they have been saying the same thing over a logn period of time
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What does consistency make other people do?
Re-think their own ideas and opinions
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What are they expressing if individuals engage in extreme activities to draw attention to their views?
Commitment to the cause (the augmentation principle)
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What did Nemeth argue was equally as important in minority influence as consistency?
Flexibility- otherwise extreme consistency can apprear dogmatic and unbending
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What is deeper procressing?
Whe you hear something new, and perhaps think about it because the perosn has been consistent and commited about their views
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What is the snowball effect?
Where increasing numbers of the majority switch over to the minority position. The more this happens, the faster the rate of conversion. Before eventually the minority opinion becomes the majority
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What research support is there for consistency?
Moscovici's blue slide green slide study, showed a consistent minority influence had a greater effect on others than an inconsistent one. Also psychologist ran a meta-analysis and found minorities seen to be consistent were most influential
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What research support is there for deeper processing?
Psychologist gave ppts. message supporting viewpoints and measured their support
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Other cards in this set

Card 2

Front

What is minority influence most likely to lead to?

Back

Internalisation

Card 3

Front

What was Moscovici's blue slide, green slide study?

Back

Preview of the front of card 3

Card 4

Front

What were the findings from Moscovici's blue slide, green slide study?

Back

Preview of the front of card 4

Card 5

Front

What happened when a second group of ppts. were subjected to inconsistent minority in Moscovici's study?

Back

Preview of the front of card 5
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