Minority influence

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Created by: FatCat3
Created on: 24-12-21 10:19

what is minority influence?

when a minority changes the beliefs or attitudes of a majority.

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what are 3 ways of minority influence?

consistency, commitment, flexibility

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what was the study for consistency and how tested it?

Moscovici did a 'colour perception task', 172 fems placed in groups of 6, 2/6 were confederates. there was a consistent group- all 36 slides were green (tho they were shades of blue) and inconsistent- 24 slides were green--

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continuing from previous card

--ppl in consistent agreed on 8.2% trials and inconsistent agreed on 1.25%

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who tested the flexibility and what was the study?

Nemeth, there was a 'ski-lift accident' and 4 groups of pp (1 con in each group) had to agree on a compensation amount. 2 conditions, 1. inflexible, where pp were set on low compensation and would not give more, 2.flexible, wanted low but compromised w. a

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continuing w previous card

the inflexible condition had no impact but the flexible condition allowed majority to also compromise and change their view.

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what is another feature of commitment?

augmentation principle
(no studies for commitment only has examples such as rosa parks, etc)

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name the evaluations

-biased sample for Moscovici
-broke ethical guidelines-deceived participant and not fully informed consent- Moscovici
-method issues mundane realism-Moscovici
-support for ISI, one variation they wrote answers and more answers changed as it was easier t

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Other cards in this set

Card 2

Front

what are 3 ways of minority influence?

Back

consistency, commitment, flexibility

Card 3

Front

what was the study for consistency and how tested it?

Back

Card 4

Front

continuing from previous card

Back

Card 5

Front

who tested the flexibility and what was the study?

Back

View more cards

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Minority influence