meeting customer needs - definitions

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  • Created by: abi2422
  • Created on: 22-10-21 13:38

1. collection of data to obtain insight and knowledge into the needs and wants of customers and the structure and dynamics of a market

  • qualitative research
  • primary data
  • marketing research
  • quantitative research
  • secondary data
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2. the overall size (value or volume) or demand for a specific market

  • market size
  • market share
  • dynamic market
  • market growth

3. where a business targets a smaller segment of a larger market, where customers have specific needs and wants

  • market share
  • niche marketing
  • mass marketing
  • economies of scale

4. research based on views and opinions

  • secondary data
  • primary data
  • qualitative research
  • quantitative research
  • marketing reseach

5. a market that is constantly changing

  • niche market
  • market size
  • dynamic market
  • mass market
  • market growth
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