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6. where a business targets a smaller segment of a larger market, where customers have specific needs and wants

  • market share
  • niche marketing
  • mass marketing
  • economies of scale

7. research data collected first-hand for a specific purpose

  • primary data
  • qualitative research
  • secondary data
  • quantitative research
  • marketing research

8. where a business sells into the largest part of the market, where there are many similar products offered by competitors

  • franchise
  • niche marketing
  • mass marketing
  • economies of scale
  • dynamic markets

9. research based on numerical data

  • quantitative data
  • primary data
  • marketing research
  • qualitative data
  • secondary data

10. the unpredictable and uncontrollable events that affect business

  • uncertainty
  • risk
  • business ideas
  • market share

11. the overall size (value or volume) or demand for a specific market

  • market growth
  • market share
  • market size
  • dynamic market

12. the proportion of the market size held by each competitor in a market

  • market share
  • profit maximisation
  • market size
  • dynamic market
  • market growth

13. the percentage rate of growth in market size over a period

  • economies of scale
  • market growth
  • market share
  • market size

14. research based on views and opinions

  • qualitative research
  • primary data
  • marketing reseach
  • quantitative research
  • secondary data

15. business responds to customer needs and wants - designs products accordingly

  • primary research
  • secondary research
  • market orientation
  • product orientation