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6. where a business targets a smaller segment of a larger market, where customers have specific needs and wants
- market share
- niche marketing
- mass marketing
- economies of scale
7. research data collected first-hand for a specific purpose
- primary data
- qualitative research
- secondary data
- quantitative research
- marketing research
8. where a business sells into the largest part of the market, where there are many similar products offered by competitors
- franchise
- niche marketing
- mass marketing
- economies of scale
- dynamic markets
9. research based on numerical data
- quantitative data
- primary data
- marketing research
- qualitative data
- secondary data
10. the unpredictable and uncontrollable events that affect business
- uncertainty
- risk
- business ideas
- market share
11. the overall size (value or volume) or demand for a specific market
- market growth
- market share
- market size
- dynamic market
12. the proportion of the market size held by each competitor in a market
- market share
- profit maximisation
- market size
- dynamic market
- market growth
13. the percentage rate of growth in market size over a period
- economies of scale
- market growth
- market share
- market size
14. research based on views and opinions
- qualitative research
- primary data
- marketing reseach
- quantitative research
- secondary data
15. business responds to customer needs and wants - designs products accordingly
- primary research
- secondary research
- market orientation
- product orientation