Media Theory

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  • Created by: Katie
  • Created on: 29-01-14 15:14
Juxta Position
Two opposites are next to each other
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Continuity editing
When the shots tell a narrative
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Montage
Giving information in compressed time
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Propps Theory of Character Roles
Hero, Villain, Damesel in Distress, Donor, Helper, Dispatcher, Father, False Hero
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Todorov's Theory
Equilibrium, Disruption, Recognition of disruption, attempt to repair, new equilibrium
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Archetype
The ultimate stereotype
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Counter Type
A representation that challenges the stereotype associations of groups, people or places.
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Ideology
The societal belief or common knowledge that we all share in society.
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Male Gaze Theory
Media texts are created from the perspective of a heterosexual male
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Hegemony
A dominant ideology, something which is accepted and understood by the majority of people in society.
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Social Class Theory
Nairn- believes that media coverage of the upper class is always positive.
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Two Step Flow Theory
Opinion leader gets information from a media source and then passes it on with their own interpretations to individuals
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Conglomerate
The combination of two or more companies of different types, usually involving a parent company and subsidaries
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Brand Identity
A brand can be easily distinguished by this
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Brand Values
What does the institution stand for/against
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Emotional Benefits
How it avoids/reduces pain or increases pleasure
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Hard Benefits
Bigger? Better? Cheaper?
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Brand Heritage
How long has it been around? does it have customers who have been loyal to it?
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Other cards in this set

Card 2

Front

When the shots tell a narrative

Back

Continuity editing

Card 3

Front

Giving information in compressed time

Back

Preview of the back of card 3

Card 4

Front

Hero, Villain, Damesel in Distress, Donor, Helper, Dispatcher, Father, False Hero

Back

Preview of the back of card 4

Card 5

Front

Equilibrium, Disruption, Recognition of disruption, attempt to repair, new equilibrium

Back

Preview of the back of card 5
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