Media Theory ~ 0.0 / 5 ? Media StudiesMock RevisionASAQA Created by: KatieCreated on: 29-01-14 15:14 Juxta Position Two opposites are next to each other 1 of 18 Continuity editing When the shots tell a narrative 2 of 18 Montage Giving information in compressed time 3 of 18 Propps Theory of Character Roles Hero, Villain, Damesel in Distress, Donor, Helper, Dispatcher, Father, False Hero 4 of 18 Todorov's Theory Equilibrium, Disruption, Recognition of disruption, attempt to repair, new equilibrium 5 of 18 Archetype The ultimate stereotype 6 of 18 Counter Type A representation that challenges the stereotype associations of groups, people or places. 7 of 18 Ideology The societal belief or common knowledge that we all share in society. 8 of 18 Male Gaze Theory Media texts are created from the perspective of a heterosexual male 9 of 18 Hegemony A dominant ideology, something which is accepted and understood by the majority of people in society. 10 of 18 Social Class Theory Nairn- believes that media coverage of the upper class is always positive. 11 of 18 Two Step Flow Theory Opinion leader gets information from a media source and then passes it on with their own interpretations to individuals 12 of 18 Conglomerate The combination of two or more companies of different types, usually involving a parent company and subsidaries 13 of 18 Brand Identity A brand can be easily distinguished by this 14 of 18 Brand Values What does the institution stand for/against 15 of 18 Emotional Benefits How it avoids/reduces pain or increases pleasure 16 of 18 Hard Benefits Bigger? Better? Cheaper? 17 of 18 Brand Heritage How long has it been around? does it have customers who have been loyal to it? 18 of 18
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