Media Psychology A2

questions from the whole of the chapter

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  • Created by: Rachael
  • Created on: 20-01-12 16:23
Who provides empirical evidence for social learning theory with respect to media influence on prosocial behaviour?
Poulos et al (1975)
1 of 23
What is parental mediation?
the presence of a co-viewer when watching TV
2 of 23
What did Austin (1993) say consitituted good mediation?
explaining ambiguous concepts to the child
3 of 23
What does cognitive priming suggest the child is primed to retrieve?
a network of memories
4 of 23
How is the ability to judge harm primarily acquired?
through social transmission
5 of 23
What concept of media influence on antisocial behaviour does Josephson (1987) provide support for?
cognitive priming
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Where did Charlton et al (2000) study the introduction of TV?
st helena
7 of 23
Who suggested that justification is an effective explanation for media influence on antisocial behaviour?
Liss and Reinhardt (1979)
8 of 23
The Hovland-Yale model is based on the concept of "who says what to whom"?
True
9 of 23
What did Bochner and Insko (1966) find?
when exposed to 2 sources of information, more likely to go with expert as they are more credible
10 of 23
Who conducted a study on the effectiveness of fear-arousing messages in a drink driving campaign?
Lewis et al (2008)
11 of 23
The elaboration likelihood model suggests that there are 2 routes called:
central and peripheral
12 of 23
Who conducted research on hard-sell and soft-sell advertising?
Snyder and de Bono (1985)
13 of 23
Giles (2003) found what?
Product endorsement works because celebrities provide a familiar face.
14 of 23
Why did Martin et al (2008) suggest that product endorsement was not an effective explanation?
student participants were more influenced by fellow students than by a celebrity
15 of 23
Comstock and Scharrer (1999) found that how many people leave the room when the adverts come on?
80%
16 of 23
In which year did French conduct research into health related behaviour changes?
2004
17 of 23
The Health Development Agency (2007) found the knowledge of the units of alcohol was up...
300%
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Who suggested that parasocial relationships were popular because there was no risk of criticism or rejection?
Asche and McCutcheon (2001)
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Who suggested the 3 levels of the absorption-addiction model?
Giles and Maltby (2006)
20 of 23
Entertainment-social is liking a celebrity for their percieved ability to entertain and as a source of social gossip?
True
21 of 23
Intense-Personal is uncontrollable fantasies about a celebrity?
False
22 of 23
Who suggested that a parasocial relationship with soap opera characters provided benefits?
Perse and Rubin (1989)
23 of 23

Other cards in this set

Card 2

Front

What is parental mediation?

Back

the presence of a co-viewer when watching TV

Card 3

Front

What did Austin (1993) say consitituted good mediation?

Back

Preview of the front of card 3

Card 4

Front

What does cognitive priming suggest the child is primed to retrieve?

Back

Preview of the front of card 4

Card 5

Front

How is the ability to judge harm primarily acquired?

Back

Preview of the front of card 5
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Comments

husnain

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this is great 1

maryan

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i cant check the answers

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