Media in the Online Age- Key Terms

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Web 2.0
It is a shared online media system of sharing, collaborating and trading.
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User Generated Content
Content created by individuals e.g. people on Facebook, Youtube etc. This content can then be used elsewhere, for example in the news.
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Consumers are also producers now.
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Those who control the media that we have access to.
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Technological Determinism
It is a technology led theory of social change.
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Crowd Sourcing
Creating/gaining content from ordinary people.
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Internet Meme
It is an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the Internet.
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Crowd Funding/Fan Funding
The practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet. For example, Kickstarter
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Technological Convergence
Technological convergence is the process by which existing technologies merge into new forms that bring together different types of media and applications. For example, smartphones- you can take photo's, send messages, make calls, access the Internet
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Cross Media Convergence
It's the way that different products are produced and distributed on different platforms. E.g. the Guardian used to be a purely paper-based media product. Now it's produced and distributed on apps, the website, etc.
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When an image, video, piece of information, is circulated rapidly and widely on the Internet.
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Citizen Journalism
The involvement of non-professionals in reporting news.
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The collection, or the gathering of things together, e.g. journalists gathering images and footage for a news article.
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Cyber Utopianism
People are being too idealistic about the Internet and that it still contains lots of negatives, such as big companies using it as a tool for marketing.
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Media Ownership
Few individuals or organizations control increasing shares of the mass media.
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The market condition that exists when there are few sellers, as a result of which they can greatly influence price and other market factors.
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Media Platform
Different ways to access media
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Media Meshing
Using a range of media, to engage with one media product across other media
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Media Stacking
Using a range of platforms, to access different media simultaneously, i.e. watching a T.V. show whilst internet shopping
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Kevin Kelly's generatives
Accessibility, Authenticity, Patronage, Personalisation
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User Generated Content


Content created by individuals e.g. people on Facebook, Youtube etc. This content can then be used elsewhere, for example in the news.

Card 3




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Card 5


Technological Determinism


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