Media group/institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet
1 of 18
Vertical Intergration
Commercial institutions try to become larger and create vertical integration. This is where an institution has shares or owns each part of the production and distribution process.
2 of 18
Horizontal Intergration
Horizontal Integration is where an organisation develops by buying up competitors in the same section of the market
3 of 18
Convergence
The joining of technology across different media platforms
4 of 18
Globalisation
Cultures /Societies /Economies become intergrated globally through a trade and communication network
5 of 18
Cultural imperialism
Countries that dominate other countires media consumption, also dominating their values and beleifs
6 of 18
Regulation
Controlling of content and suitability for an audience
7 of 18
Dress codes
What people wear e.g. evening dress represents glamour and sophistication
8 of 18
Non- verbal codes
Gesture and Body Language NVC
9 of 18
Technical codes
Camera angles /Sound /Lighting /Voiceovers /Shooting techniques
categorisation of audiences by aspects such as Age /Gender /Ethnicity/ Socio economic group
15 of 18
Demographics
population statistics Age/Gender/Occupation/Fincances/Education
16 of 18
Narrowcasting
niche audiences are targeted
17 of 18
Representaion
convey a certain perception
18 of 18
Other cards in this set
Card 2
Front
Commercial institutions try to become larger and create vertical integration. This is where an institution has shares or owns each part of the production and distribution process.
Back
Vertical Intergration
Card 3
Front
Horizontal Integration is where an organisation develops by buying up competitors in the same section of the market
Back
Card 4
Front
The joining of technology across different media platforms
Back
Card 5
Front
Cultures /Societies /Economies become intergrated globally through a trade and communication network
Comments
No comments have yet been made