Media Definitions

HideShow resource information
Conglomorate
Media group/institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet
1 of 18
Vertical Intergration
Commercial institutions try to become larger and create vertical integration. This is where an institution has shares or owns each part of the production and distribution process.
2 of 18
Horizontal Intergration
Horizontal Integration is where an organisation develops by buying up competitors in the same section of the market
3 of 18
Convergence
The joining of technology across different media platforms
4 of 18
Globalisation
Cultures /Societies /Economies become intergrated globally through a trade and communication network
5 of 18
Cultural imperialism
Countries that dominate other countires media consumption, also dominating their values and beleifs
6 of 18
Regulation
Controlling of content and suitability for an audience
7 of 18
Dress codes
What people wear e.g. evening dress represents glamour and sophistication
8 of 18
Non- verbal codes
Gesture and Body Language NVC
9 of 18
Technical codes
Camera angles /Sound /Lighting /Voiceovers /Shooting techniques
10 of 18
Bricolage
'Tinkering' adaptation of real footage
11 of 18
Intertextuality
Combined texts to create meaning
12 of 18
Voyeurism
Please from watching people e.g. reality tv
13 of 18
Markers
Temporal /Geographical /Historical /Character /Generic
14 of 18
Audience segmentation
categorisation of audiences by aspects such as Age /Gender /Ethnicity/ Socio economic group
15 of 18
Demographics
population statistics Age/Gender/Occupation/Fincances/Education
16 of 18
Narrowcasting
niche audiences are targeted
17 of 18
Representaion
convey a certain perception
18 of 18

Other cards in this set

Card 2

Front

Commercial institutions try to become larger and create vertical integration. This is where an institution has shares or owns each part of the production and distribution process.

Back

Vertical Intergration

Card 3

Front

Horizontal Integration is where an organisation develops by buying up competitors in the same section of the market

Back

Preview of the back of card 3

Card 4

Front

The joining of technology across different media platforms

Back

Preview of the back of card 4

Card 5

Front

Cultures /Societies /Economies become intergrated globally through a trade and communication network

Back

Preview of the back of card 5
View more cards

Comments

No comments have yet been made

Similar Media Studies resources:

See all Media Studies resources »See all Media key terms and definitions resources »