PLURALIST - backs up the idea that there is no dominant ideology. He argues media owners are too busy with economic trade deals to influence media content day to day
1 of 23
Gramsci
NEO MARXIST- the concept of hegemony and how 'common sense ideas' arise and are accepted by the audience
2 of 23
GMG/PHILO
the promotion of dominant ideology and common sense assumptions are a by-product of the background of the journalist which is usually male, white and middle class (92% were white in 2020)
3 of 23
Curran
Media interference by media owners or "press barons" is strong and since 1997 there has been a growing 'global conservatism' in the media e.g. Murdoch encouraging papers to support Tony Blair
4 of 23
Klapper
Selective Filter Model
5 of 23
Milliband
Manipulative/Instrumental approach - journalists do not wrote stories that challenge the status quo, a passive audience: mass of unthinking robots
6 of 23
Baudrillard
POSTMODERNIST- Media Saturated Society shapes our identity. Hyperreality and Simulacra which confuses us
7 of 23
Bauman
POSTMODERNIST- Life is like a shopping mall, we pick and choose our lifestyle/identity : metanarratives no longer relevant
8 of 23
Strinati
POSTMODERNIST- cult of celebrity bombarding us with images of things we think we want and need
9 of 23
Bagdikian
Lords of the global village, concentration of ownership
10 of 23
Jenkins
Collective intelligence
11 of 23
McLuhan
Creation of a global village
12 of 23
Putnam
New media has killed local communities
13 of 23
Bivens
24hr news, evolving news values, rise of citizen journalism
14 of 23
Boyle
Generational divide
15 of 23
Lister
Changes to new media
16 of 23
Davies
Churnalism
17 of 23
Bauman
Increased consumer choice
18 of 23
Marcuse
manufactured needs
19 of 23
Norris
The media influences voting behaviour
20 of 23
Blumer and McQuail
Uses and Grats model
21 of 23
Orbach
Eating habits
22 of 23
Harvey
Candyfloss culture
23 of 23
Other cards in this set
Card 2
Front
NEO MARXIST- the concept of hegemony and how 'common sense ideas' arise and are accepted by the audience
Back
Gramsci
Card 3
Front
the promotion of dominant ideology and common sense assumptions are a by-product of the background of the journalist which is usually male, white and middle class (92% were white in 2020)
Back
Card 4
Front
Media interference by media owners or "press barons" is strong and since 1997 there has been a growing 'global conservatism' in the media e.g. Murdoch encouraging papers to support Tony Blair
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