Media

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Negativity
Bad news is good news.
1 of 12
Familiarity
Local news is most relevant.
2 of 12
Immediacy
New news is news.
3 of 12
Continuity
People want to find out more about things in the public eye.
4 of 12
Amplification
Is it a big event? Involves lots of people? Plane crash kills one of Plane crash destroys city- What's more exciting?
5 of 12
Unambiguity
Is it clear an definite?
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Uniqueness
'Man bites dog' is more exciting than 'Dog bites man'
7 of 12
Simplicity
A simple story is easier to read.
8 of 12
Personalisation
Human interest draws on heart-strings.
9 of 12
Predictability
Did people think there would be a riot and there was? People love knowing theyy were right!
10 of 12
Unexpectedness
Surprise!
11 of 12
Elite Nations/People
Celebs, Royal, US and UK.
12 of 12

Other cards in this set

Card 2

Front

Local news is most relevant.

Back

Familiarity

Card 3

Front

New news is news.

Back

Preview of the back of card 3

Card 4

Front

People want to find out more about things in the public eye.

Back

Preview of the back of card 4

Card 5

Front

Is it a big event? Involves lots of people? Plane crash kills one of Plane crash destroys city- What's more exciting?

Back

Preview of the back of card 5
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