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2. Name ONE section to Ansoff's Matrix

  • Economics
  • Diversification
  • Segmentation
  • Followers

3. Where does marketing strategy come from?

  • They can be formed from the SWOT analysis
  • Market Research
  • Annual Reports
  • Growth Strategies

4. Name one approach to a marketing strategy

  • Integrated growth stategies
  • Market strategies
  • Objectives
  • Diversification

5. What are the four P's?

  • Place, Price, Product, Promotion
  • Profit, Price, Planning, Promotion
  • Place, Position, Product, Price
  • Product, Promotion, Planning, Price
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