unit 10 0.0 / 5 ? Applied Businessunit 10A2/A-levelEdexcel Created by: revise1465346Created on: 12-06-17 10:58 macro environment trends and patterns within the external environment ouside the direct control of the organisation eg pestle 1 of 12 micro environment direct impact on the business within the company eg customers 2 of 12 above the line media which pays commission to an advertising agency eg tv 3 of 12 below the line media which pays fees eg mail campaign 4 of 12 premium pricing keeping the price of a product high in order to encourage agreeable opinions from customers 5 of 12 penetration pricing sets a low price to increase sales and market share 6 of 12 skimming pricing sets a high price and slowly lowers it 7 of 12 quota sampling gathering representative data from a group 8 of 12 systematic sampling selecting items from the list at regular intervals after choosing a random starting point 9 of 12 simple random sampling choose the size of the sample requried and then pick a sample on a random basis 10 of 12 public relations building a positive environment within which an organisation can operate eg charitable donation 11 of 12 market segment process of seperating a total market into parts so that different strategies can be used for different sets of customers 12 of 12
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