Business Matrices 0.0 / 5 ? Applied BusinessUnit 10 Marketing A2/A-levelEdexcel Created by: Leila HarrisCreated on: 28-11-16 11:44 Stages of Product Life Cycle Introduction, Growth, Maturity, Saturation, Decline, Extension Strategies or Withdrawal 1 of 11 Four Elements of Ansoff's Matrix Market Penetration, Product Development, Market Development, Diversification 2 of 11 Market Penetration Existing Products to Existing Markets 3 of 11 Product Development New Products to Existing Markets 4 of 11 Market Development Existing Products to New Markets 5 of 11 Diversification New Products to New Markets 6 of 11 Four Elements of Boston Matrix Star, Cash Cow, Dogs, Problem Child 7 of 11 Star High Market Share, High Market Growth (Growth) 8 of 11 Cash Cow High Market Share, Low Market Growth (Maturity) 9 of 11 Dogs Low Market Share, Low Market Growth (Decline) 10 of 11 Problem Child Low Market Share, High Market Growth (Introduction) 11 of 11
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