Marketing - Consumer trends

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How much is spent on food, drink and catering in the UK each year
£196 billion
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How much of the market share do the 4 biggest companies hold
77%
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3 Factors affecting family consumption trends?
Location, Income levels, household composition
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Name 3 current demographic factors that affect our consumption trends
Ageing population, smaller household number sizes, longer working hours.
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what and how are we eating? 3 factors affecting our buying habits.
More affluent shopper looking for health and wellbeing foods. More snacking and grazing. internationalisation of meals means seasonal food is less prominent.
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What are 2 things consumers want in their food?
Wider choice and food experiences. changing lifestyles mean increased value and greater convenience is sought after.
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What 2 things do consumers expect out of their food?
H&S - traceability and assurance. welfare and environmental standards.
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What two factors most greatly influence consumer choice?
Price and promotion.
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Media factors influencing purchase behaviour?
Celebrity campaigns, animal rights movements, food scares.
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Individual circumstances influencing purchase behaviour?
education, income, emotional attachment to animals.
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Government factors affecting purchase behaviour?
Leglislation. Political debates. Education curriculum.
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what are people most concerned about in their food?
Price, amount on salt in food and food waste.
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3 greatest public concerns with food production issues?
Animal living conditions, hygience in the factories. additives used in food.
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Has the sales of ethical produce risen in recent years of fallen? (organic, vegetarian alternatives, fairtrade etc.)
risen.
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Are the perceptions on animal welfare between the consumer and the producer the same?
rarely.
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top 3 factors which encourage consumer trust in food?
British origin, Animal welfare standards and free from pesticides.
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what 2 things does the consumer look for when purchasing food?
quality alongside health benefits.
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What do forecasters predicts consumers will be looking for in their food in 2020?
Artisanally produced. Locally sourced. products that are eco friendly.
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Name one innovation of the food market that has increased the products value?
Water bottles - using a functional bottle tap with a unique bottle design can add huge price increases.
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Name the 3 lifestyle factors that food categories fall into?
Health, convenience, indulgence.
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How are products changing?
Growing variety of healthy alternatives. Better value for money. greater market segmentation. (potatoes for different occassions)
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What is on demand food?
On demand food is where people expect to have what they want, when they want and how they want.
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what are the main drivers that push the on demand food marketplace?
1. Lifestyle. 2. demographics and household structure. 3. income levels. 4.Social media.
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What do forecasters predict the main drivers that push the on demand food marketplace will be in 2020?
1. Social media. 2. Lifestyle. 3. Demographics. 4. income levels.
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What are the food industry drivers?
continued growth of powerful major retail outlets. High penetration of own label branding. Growing internationisation of retail activities. growing influence of discounting. Supply chain contraction.
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What can farmers do in their responses to changing market environments?
Improve the supply chain. farm suppliers, processors, farm groups. Anticipate and meet market needs through better information flows. Creating relationships to lower costs and develope new products.
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Card 2

Front

How much of the market share do the 4 biggest companies hold

Back

77%

Card 3

Front

3 Factors affecting family consumption trends?

Back

Preview of the front of card 3

Card 4

Front

Name 3 current demographic factors that affect our consumption trends

Back

Preview of the front of card 4

Card 5

Front

what and how are we eating? 3 factors affecting our buying habits.

Back

Preview of the front of card 5
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