Marketing - Summary

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The place where buying and selling occurs
Market
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Sellers looking for potential customers
Target Market
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Satisying customers needs.
Marketing
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A type of research that collects original information
Field
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Aims to improve the communications between a business and the public
Public Relations
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An effective way to make your product different
Branding
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A type of research that already exists e.g. Census
Desk
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A products name written in a distinctive style
Logo
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Promote products through sports and cultural events
Sponsorship
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Known as the 4 Ps
Marketing Mix
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These reduce the price of the product or give some added value to make it more attractive to the consumer
Special Offers
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Other cards in this set

Card 2

Front

Sellers looking for potential customers

Back

Target Market

Card 3

Front

Satisying customers needs.

Back

Preview of the front of card 3

Card 4

Front

A type of research that collects original information

Back

Preview of the front of card 4

Card 5

Front

Aims to improve the communications between a business and the public

Back

Preview of the front of card 5
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