Business Plan Template

This is a template of a Business plan which shows you how to explain your business and also how to improve your business. It talks you through how to make an Excellent plan and what needs to go into one.

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A business plan is an important document for any business and it can be written for a variety
of reasons. Internally, it can help owners and managers crystallise their ideas, focus their
efforts and monitor performance against established objectives. Externally, the business plan
can act as a medium for attracting finance for startups or expansion.
There are many books and publications, which tell you how to write a business plan, what it
should contain and how it should be used. This one is different. This is a workpack
specifically designed for those who wish to raise finance.
For many of our clients, the experience of raising finance is a new one. The importance of the
plan to this process cannot be overemphasised. Many opportunities presented to financiers
are subsequently rejected. It is essential, therefore, that the entrepreneur prepares a quality
document. The objective of this workpack is to help you prepare just such a document by
providing you with the headings which need to be covered.
We will work with you in helping you to prepare the plan, particularly by focusing on the
possible problem areas. These issues need to be considered at the outset because, if they
are not, they will certainly be raised later by potential investors. We see it as our role to
address the problems upfront and, in so doing, ensure that none of the questions asked later
by investors come as any surprise.
The sections, which follow, outline the contents of the business plan. We hope that you will
find the comments relevant and thought provoking and that you will be able to use these
thoughts as a basis for preparation of a business plan which will adequately convey your
ability to succeed.

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Page 2

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The business plan should summarise the proposed activity and the prospects for success
for the venture, paying particular attention to factors that are critical to success or failure.
The contents should be tailored to the particular individual requirements, circumstances or
characteristics of the proposal.…read more

Page 3

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Although preferably written last, the summary should appear at the front of the proposal.
It is essential that the summary 'catches the eye' and grasps the imagination of the reader by
providing enough information for him to decide in principle if he could be interested in the
Financiers have different preferences and are looking to invest in different situations. The
summary must be clear enough for them to establish from the start whether the case is
worth pursuing.…read more

Page 4

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This section should be a brief resume of the stage the business has reached and how the
company has developed in the last few years, with reference to factual information
The following questions should be addressed:
What is the corporate structure?
Who owns the company?
Who are the senior managers?
What is the management structure?
How many employees are there?
What is the location?
What is the trading history?
What are the key financial ratios?
What are the strengths of the business?
What…read more

Page 5

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The business plan should include a clear and concise statement of the current objectives.
Some factors are easily measured such as turnover or profitability targets. Others are,
however, more qualitative in nature and these should not be disregarded simply because of
their subjective nature. It is important to recognise that performance will be monitored against
these targets by external investors at a later stage consequently they must be achievable.
Future positive and negative variances will have to be explained.…read more

Page 6

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This is a vital area, which should be explained in detail. The location and size of your market
will need to be defined, together with your share of the total. Where relevant, you may need to
involve third parties to substantiate your claims guesswork will not do!
You will need to demonstrate the steps you are going to take in marketing your businesses
and the impact you expect this to have.…read more

Page 7

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This section may seem more relevant to a manufacturing business but applies equally to
other industries and service companies. Existing products or services should be considered
in turn, and thought given to how each can be improved, developed or replaced to maintain
competitiveness. Furthermore, if goods are being manufactured, or a new service is being
offered it is important to consider the side effects.…read more

Page 8

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It is said in the industry that financiers back people not businesses. The quality of the
management team is recognised as the key factor in any investment decision. The
importance of this should be borne in mind both when preparing the plan and during
negotiations with potential backers.
It will be important, too, to demonstrate that the team can work together and that there are
unlikely to be conflicts or confusion of roles in the future.…read more

Page 9

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Many business plans fail to raise finance due to the inadequacy of the financial information
provided. Investors will be assessing the projected funding requirement and the anticipated
profitability to establish whether the proposition is commercially viable, and the potential
return sufficient. Ensure that the financial plan reflects the objectives set out in the other
constituent parts of your business plan.…read more

Page 10

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Writing a business plan is not a oneoff exercise. It becomes a more valuable management
tool by being used and reviewed regularly as the business develops.
Internal review of the business is only possible by ensuring that adequate management
information and control systems are in place. Furthermore, external investors are likely to
require that regular financial information is forthcoming from the company.…read more



This is a very detailed document showing what should go into a business plan. Students could make up their own business and complete it. It is more detailed than is needed for GCSE but would be suitable for A level students.

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