Business plans
- Created by: 14m.green
- Created on: 16-07-18 14:03
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- Business Plan
- Purpose of a Business plan
- Used to run the business into its intended way forward - a guideline
- Financial institution or other lender wont invest compny unless you can demonstrate that you have a roadmap to success
- Main Sections of a business
- Executive Summary (Overview)
- Market Analysis (industy description, target market, market test
- Company Description (nature, factors, product/ service meeting needs
- Management and Organization ( ownership of company, management and board of directors/ Qualifications, experience and education)
- Marketing and sales management (market penetration strategy, growth strategy, distribution strategy and communication strategy. Sales strategies)
- -Easier to communicate planning -Allocate resources strategically -define and manage specific measurable objectives
- -Could invest resources recklessly -Developing a business plan takes weeks ontop of working -Tunnel vision; can not explore other avenues of business opportunity
- Purpose of a Business plan
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