Marketing Mix: Product Life Cycle

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R Q F C S R N G J C H O L Q Q L U W
H T P S J D S S B U H P W K I P E I
D G N Q T L X F B Q W O D V O X G M
J O A X K K X D K M G T X N N P C G
B F J Y V L E O H F N P O O N U P P
I T O T D C V T S E V I I C R S D U
L F W W L W W R M B T T H M Y H G F
A G T I P O N P C A C M M O F G I N
K X N D R M O J R U W A D R Q Q S P
N E K G O L X U D O T X R H N T I Y
R L M D E U T O S U K T K U I N H J
N T A V I A R V R B G O D A C U T Y
D G E R S T Q I H N N U S Y F Q H U
X D B F N V R D O P H M J F R R O V
T U Y I Y T P Q U P E M N U P P P M
T U M T Y X N D L C W J Y E G X E M
D V B I N T O R W N T G L U P J Y W
G X O Y G B J V D U F F O D M K N F

Clues

  • Competition enters. Sales peak and level out. Profits still healthy but begin to fall. (9)
  • Product launched and promotional activities created. Sales are slow as customers need to be persuaded. Product cuts into losses but high promotional costs means there's an overall loss. (12)
  • Product on market for some time. Sales rise rapidly. Profits made and losses recouped. (6)
  • Product suffers due to competitors. Sales begin to fall. Profits fall quickly. (10)
  • Product's life coming to an end so product will stop being produced. Sales fall quickly so product withdrawn from market. Profits carry on falling and are sold at unit cost to break even. (7)
  • Prototypes created and feedback gained so changes may be made. No sales yet and product will make a loss in profit. (11)

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