Learn Unit 1 Marketing Mix Promotion

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1. What is meant by promotion?
The term refers to all the methods a business uses to make customers aware of their product. Promotion methods a business could use include advertising, sponsorship, direct marketing and sales promotion.
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2. What is meant by advertisements?
Communication to consumers, using television and other media, to encourage them to buy a particular product.
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3. What is meant by direct marketing?
This is where a business has the postal address or email address of a customer and sends a promotion directly to the customer. Tesco do this very effectively.
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4. What is meant by sponsorship?
A business pays for an activity event or a person to gain publicity.
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5. Identify 5 factors which affect the promotion method used.
•Type of product •Target market •What the competitors are doing •Budget •Stage of the lifecycle
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Other cards in this set

Card 2

Front

2. What is meant by advertisements?

Back

Communication to consumers, using television and other media, to encourage them to buy a particular product.

Card 3

Front

3. What is meant by direct marketing?

Back

Preview of the front of card 3

Card 4

Front

4. What is meant by sponsorship?

Back

Preview of the front of card 4

Card 5

Front

5. Identify 5 factors which affect the promotion method used.

Back

Preview of the front of card 5

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