Other slides in this set

Slide 2

Preview of page 2

Here's a taster:

Customer Focus…read more

Slide 3

Preview of page 3

Here's a taster:

The consumer is the most important focus for a business
Businesses must provide good customer service to
increase their chances of repeat business
This will also spread good `word of mouth' and give the
business a good reputation…read more

Slide 4

Preview of page 4

Here's a taster:

The Marketing Mix…read more

Slide 5

Preview of page 5

Here's a taster:

The Marketing Mix
In order to meet the customer's needs a business must use
the Marketing Mix:
This means:
Sell them products that they want
Charge a price that they are willing to pay
Make them available in the right place
Make them aware by using promotion…read more

Slide 6

Preview of page 6

Here's a taster:

The Product Life-Cycle
This assumes that all products follow a similar pattern
· Sales are · Sales are
low falling
· Profits will · Profits
be negative continue to
fall and may
· Sales increase rapidly · Sales reach their highest point
· Profits will reach their highest · Profits begin to fall as
point at the end of this stage competition increases…read more

Slide 7

Preview of page 7
Preview of page 7

Slide 8

Preview of page 8
Preview of page 8

Slide 9

Preview of page 9
Preview of page 9

Slide 10

Preview of page 10
Preview of page 10


No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all resources »