a though expressible in one ,language may not be expressible in another
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Define polysemy
the coexistence of many possible meanings for a word or phrase.
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What is linguistic intergroup bias?
people tend to use abstract language to describe actions which they believe to be stereotypical of a certain group, and concrete language to describe unusual or uncharacteristic behaviour
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Positive in-group descriptions and negative outgroup descriptions are...
abstract and vague
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Negative in-group descriptions and positive outgroup descriptions are...
specific (concrete) and observable
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What is agency?
refers to an individual’s striving to master the environment, to assert the self, to experience competence, achievement, and power.
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What is communion?
refers to a person’s desire to closely relate to and cooperate and merge with others
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What is perspective taking?
• Reality experienced/observed from different angles.
• Understanding requires reconstructing the common context and adopting the perspective of the other party.
• Building meaning based on latent assumptions.
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What does the traditional approach to language assume?
that it is a set of rules that do not exist in reality and are not time-rooted (Ricoeur, 1955)
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What does the functional approach consider?
• Adaptive behaviour is the result of pressures from evolutionary expectations.
• Cognition is an effective interaction with the world
• Interaction with others occurs through language
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What does the social cognitive process consider?
• can be flexible and adapt to the individual's temporary goals, the communicative context in which they are and their physical state.
• Context increases the explanatory power.
• Mind + sensory motor skills + environment
• Intelligence is defined thro
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What does Modality-specific state?
that represent perception, action and introspection in on-line situations are also used to represent these situations in the off-line processing that underlies memory, language and thought.
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What is a complex thought?
collection of conceptual metaphors
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How we represent the mental states of other people?
• Simulation theories propose that we represent other people’s minds using simulations of our own minds.
• To feel someone else’s pain, we simulate our own pain.
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What does music in PR communication and marketing campaigns do?
• Draws attention.
• Helps in remembering.
• Discourages if not in fit.
• Sets price value.
• Can be a background and key message.
• Can become a logo.
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What is the problem with content?
• For social psychologists, people’s behaviour is determined by their perception of the world rather than objective elements of the environment (Fiske & Taylor, 2021).
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What is the musical fit theory?
(McInnis & Park, 1991)
suggests that music activates information and evoked associations based on previous knowledge/familiarity, and when these fit the advertised product, the message becomes more persuasive
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What is collective narcissism?
It describes situations when groups of people hold a collective belief that their group or organization is superior to others.
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Other cards in this set
Card 2
Front
Define polysemy
Back
the coexistence of many possible meanings for a word or phrase.
Card 3
Front
What is linguistic intergroup bias?
Back
Card 4
Front
Positive in-group descriptions and negative outgroup descriptions are...
Back
Card 5
Front
Negative in-group descriptions and positive outgroup descriptions are...
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