Introduction to Business Studies

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V K E N G M F M V M L G Q F Y C R D R E H
S F N S B V D I M C K I T S R N K C I E X
Q U A N T I T A T I V E F I T F L F C T R
B H L Q U A L I T A T I V E C C O T L N V
E E E F S P L F L K Y T O S O B X L Q N S
T R S V B O L I G O P O L Y U B D L L V R
H F D H G A V U F X X B K M U J Q V R F O
I T O I L J W U E J O R J V Q T P E E I L
C O O E D M Q T I V K M M G X P P H N Q O
A I G V T M N Y E O N N U Q Q F U J P K V
L V U M T K K B T K P A B Q W Y J B Y I S
O P P O R T U N I T Y C O S T E W S D W X
I R D L E C O N O M I C S O F S C A L E G
A F E O L O V L H Q O K N X N L C V L L L
G Y E P Y K W A F H N I P V X I W H T F V
Y T N C P M A R K E T P L A C E C P I K A
M A R K E T I N G M I X C K J J O D T P K
T O E D G W M A R K E T R E S E A R C H V
M H H W D C W N G F G T O R U D A P K N E
D O T H N K J F N M O G V T M N A F Y D H
T E X C V L J C E X J Y T H H I I W D M L

Clues

  • A type of market research that aims to find out people's opinions and feelings rather than information that can easily be shown in numbers (11)
  • Considered the correct course of action (7)
  • Finding out information about the market you operate in (6, 8)
  • Four-six firms dominating the market (9)
  • Is the next best alternative that you have missed out on (11, 4)
  • Items sold by a business which have a physical presence (5)
  • This research is related to information that can be shown in numbers and amounts (12)
  • What are Price, Place, Promotion and Product part of? (9, 3)
  • When a company deals in larger quantities and as a result will reduce their average cost (9, 2, 5)
  • Where buyers and sellers come together to exchange goods and services (11)

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