Introduction to Business Studies

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J K M A R K E T P L A C E D U Q J O N F U
E O J H X I T W V M G H F R I L C T Y S Y
E Q U A N T I T A T I V E S K H U X R P P
J N A V Y B S G A P C O L I G O P O L Y E
H K V Q I N D J T F B S P R P H D E C Y I
X I E K X U H K U C M G P G B I N T E T K
P K A V S E E I T B A T H J A R E H E Y N
Y M A R K E T I N G M I X R U P Q I C C C
U Y Q U A L I T A T I V E S F C G C N H P
O P P O R T U N I T Y C O S T N B A Q C V
N N Y U Y S U R J Y X O K M Y F B L I U G
O J F H E C O N O M I C S O F S C A L E E
V V P K B O E B S X D O S Y Y X E M D U H
P M G Y F X F D D I G N R V J P E D M D S
T W W T E R U F O M C D B N G R H F K M S
L R Q A X G P U O H D B W G N A Q K X M G
F E F N D C C B G Y T V W H E W E W D Q X
J Y G T T D R N I G T V J I O M D Y P B L
A S W J M M A R K E T R E S E A R C H C Y
X A N B K Y L F G Y M D H C B K K S F E S
V L I Q M O Y J D W L C F K G R A X W P J

Clues

  • A type of market research that aims to find out people's opinions and feelings rather than information that can easily be shown in numbers (11)
  • Considered the correct course of action (7)
  • Finding out information about the market you operate in (6, 8)
  • Four-six firms dominating the market (9)
  • Is the next best alternative that you have missed out on (11, 4)
  • Items sold by a business which have a physical presence (5)
  • This research is related to information that can be shown in numbers and amounts (12)
  • What are Price, Place, Promotion and Product part of? (9, 3)
  • When a company deals in larger quantities and as a result will reduce their average cost (9, 2, 5)
  • Where buyers and sellers come together to exchange goods and services (11)

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