Introduction to Business Studies

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M A R K E T I N G M I X U O S J G W I P U
O M V I Q M L T Q U A L I T A T I V E J C
C D S C R G Q H K W J L B E M U O Y T V X
J N L P Q R X V L S A E U R P E A T M T M
V Q U A N T I T A T I V E E B D M S Y B N
A J E W X U H S C T H O L I G O P O L Y V
O M R T I O O N W Y I S S L E Y U C M G D
X V A V V H E M G W Q Y Y B I H A Y A B A
H U L G O J Y L B O T A G V F V A T R A H
P J V V V A B L C W H R V R P H N I K S W
A E C O N O M I C S O F S C A L E N E D A
C N K A D J O Q H J O B C W T M L U T Q J
O X E D M A R K E T P L A C E W M T R J A
A C H T P F C W C R W J G E W W P R E X R
Y M Q I M T H J V Q N Q F T J W X O S F M
B U Y P J G C A V X S X T H R R O P E S T
D L L G V E Y L J F S R T I L V U P A P S
G O O D S A U L W I I S E C P U B O R K O
C M Y F E U T N M W R C T A E J D J C A E
W R O G F B H I U Y E D V L I A H P H N G
E X J J X Y I H A N V O T D C W T P H T I

Clues

  • A type of market research that aims to find out people's opinions and feelings rather than information that can easily be shown in numbers (11)
  • Considered the correct course of action (7)
  • Finding out information about the market you operate in (6, 8)
  • Four-six firms dominating the market (9)
  • Is the next best alternative that you have missed out on (11, 4)
  • Items sold by a business which have a physical presence (5)
  • This research is related to information that can be shown in numbers and amounts (12)
  • What are Price, Place, Promotion and Product part of? (9, 3)
  • When a company deals in larger quantities and as a result will reduce their average cost (9, 2, 5)
  • Where buyers and sellers come together to exchange goods and services (11)

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