AQA AS Business Studies: Specification and more!!!

Hey, this PDF has the specification as well as really useful links to different quizzes and powerpoints for the Unit 1 AQA AS Busienss Studies exam! Simply click on the words that are blue and underlined. This is really helpful with revision! Please rate and comment on how to improve  :D

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Preview of AQA AS Business Studies: Specification and more!!!

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tutor2u Business Blog ­ Specification Map
Starting a Business
This section provides candidates with an introduction to the scope of Business Studies within the
context of starting a new business. Candidates will be expected to have an understanding of the range
of activities involved in setting up a small business.
Specification Amplification
Enterprise Candidates should consider the role, importance
· enterprise and entrepreneurs and characteristics of an entrepreneur in
establishing a new business.
· the importance of risk and rewards such as
Entrepreneurship can take a number of forms
including spotting a gap in the market or
· the notion of opportunity cost developing a new or innovative product or process.
· motives for becoming an entrepreneur
· government support for enterprise and
Generating and Protecting Business Ideas The sources of ideas may include brain-storming,
· sources of business ideas own personal experience and business experience.
· the identification of a product or market niche The generation of business ideas must be in
relation to a small business with limited resources.
· franchises
Candidates should be familiar with the formation
· copyright , patents and trademarks.
and operation of franchises and understand the
benefits and pitfalls to franchisors or franchisees of
operating a franchise as opposed to starting a new
Transforming Resources into Goods and Services This topic should be considered within the context
· inputs, outputs and the nature of the of the tertiary, secondary and primary industries.
transformation of resources into finished
· adding value.
Developing Business Plans Candidates should be aware of the benefits and
· the purpose and contents of business plans problems of plans/planning for small businesses.
· sources of information and guidance. The planning process involves decisions based on
the resources to be used and factors providing
competitive advantage.
The sources of information should include: small
business advisors, accountants, bank managers and
government agencies.
Conducting Start-up Market Research Candidates should be aware of the relative value of
· methods of primary and secondary market different approaches to market research.
research Methods of sampling should include: random,
quota and stratified.
· qualitative and quantitative research
Candidates should be aware that the available
· size and types of samples
finance, the nature of the product, the risk involved
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tutor2u Business Blog ­ Specification Map
· factors influencing the choice of sampling and the target market will influence the choice of
methods. sampling method and size of sample.
Understanding Markets Candidates should be aware that markets take
· the nature and types of markets different forms, e.g. local, national, physical and
electronic.…read more

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tutor2u Business Blog ­ Specification Map
Using Break-Even Analysis to Make Decisions Candidates should understand how start-up
· contribution and contribution per unit businesses may use contribution and break-even to
analyse the impact of different costs and prices,
· calculation of break-even output
and make decisions on whether to start the
· construction of break-even charts business.
· analysing the effects of changing variables on Candidates should be aware of the strengths and
break-even charts. weaknesses of break-even analysis.…read more


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