grg

1. A named product which consumers see as being different from other products and which they can associate and identify with (5)
4. process that anticipates, identifies and satisfies customer needs profitably (9)
5. New information that has been gathered for a specific purpose through direct investigation such as questionnaires, surveys and interviews (7, 4)
10. Businesses which specialise in selling goods in small quantities to the consumer (9)

2. A product which is sold under the brand name of a supermarket chain or other retailer rather than under the name of the business which manufactures the product (3, 5)
3. Information that already exists such as accounts and sales records, government statistics, newspaper and internet articles and reports from advertising agencies (9, 4)
6. A price which is above average for products of a particular type (7, 5)
7. Those who provide data for a survey usually by answering questions (11)
8. A product made by a number of different businesses in which customers see very little or no difference between the product of one business compared to the product of another business (7, 7)
9. Setting an initial low price for a new product so that it is attractive to customers. The price is likely to be raised later as the product gains market share. (11, 7)

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