1. A frame of reference important to the success of a business that embodies tolerance of cultural differences and knowledge of cultures, world market potentials, global economics, and social and political trends.
Controllable elements
SRC
Global Awareness
Domestic environment uncontrollable
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2. Factors in the business environment over which the international market has no control or influence, gov control, weather, customer preferences and political events.
Uncontrollable elements
Controllable elements
Domestic environment uncontrollable
SRC
3. Factors in the foreign market over what a business operating in its home country have little to no control or influence. They included political & legal forces, economic climate, geography & infrastructure, level of tech, and distribution structure.
Domestic environment uncontrollable
Global Awareness
Foreign environment uncontrollable
SRC
4. The aspects of trade over which a company has control & influence. They include marketing decisions convening products, price, promotion, distribution, research and ads.
Controllable elements
Foreign environment uncontrollable
Uncontrollable elements
Global Marketing
5. The performance of business activities designed to plan, price, and promote & direct flow of companies goods & services to consumers in more than one nation.
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