Globalisation

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  • Created by: scottp
  • Created on: 14-05-18 10:35
Benefits of GLOBALIZATION OF PRODUCTION
Provides access to low cost workers, Provides access to technical expertise, Provides access to production inputs
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Benefits of Market Globalisation
Reduces marketing costs, Creates new market opportunities, Levels uneven income streams
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Apple
HQ - Silicone Valley, Produced - China, Distribution - Everywhere
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Reduce marketing cost
keep same visual component, yet change language
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Uneven Income Streams
Create product with universal and seasonal appeal
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Production Inputs
Access of resources that are more costly at home
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Other cards in this set

Card 2

Front

Benefits of Market Globalisation

Back

Reduces marketing costs, Creates new market opportunities, Levels uneven income streams

Card 3

Front

Apple

Back

Preview of the front of card 3

Card 4

Front

Reduce marketing cost

Back

Preview of the front of card 4

Card 5

Front

Uneven Income Streams

Back

Preview of the front of card 5
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