GCSE Business Studies - Product Trial and Repeat Purchase 0.0 / 5 ? Business StudiesProduct Trial and Repeat PurchaseGCSENone Created by: nevexwhinnCreated on: 03-04-17 10:59 What is product trial? Product trial is when customers buy/try a good or service for the first time and they assess whether or not they want to buy it again. 1 of 7 What are the marketing methods to encourage product trial? Advertising, free publicity, free samples, low trial prices and targeting trade buyers. 2 of 7 What is repeat purchase? Where customers return and buy the product again and again. 3 of 7 How can businesses use promotion to encourage repeat purchase? Advertising and competitions. 4 of 7 How can businesses use price to encourage repeat purchase? Using special offers. 5 of 7 How can businesses improve the product to encourage repeat purchase? Add additional features and upgrade the packaging. 6 of 7 How can businesses use place to encourage repeat purchase? Use easily accessible retailers and maintain links with trade buyers. 7 of 7
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