A temporary offering intended to provide market information by allowing consumers to examine, use or test prior launching
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How can Product Trial help with Repeat Purchase?
Customers especially Adoptive Customers Buy Product then Generate Repeat Purchase Leading to Increase in Sales
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Link Brand, Product Trial & Repeat Purchase
Brand- Product Trial- Repeat Purchase E.g. 1= Known Brand wants to know if customers would Buy Product so they Trial it then if Successive= Repeat Purchase+ Word Of Mouth
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Other cards in this set
Card 2
Front
Method of collecting Qualitative Data:
Back
1. Focus Groups 2. Observations
Card 3
Front
Method of Collecting Quantitative Data:
Back
Card 4
Front
How might Qualitative Data help improve Market Mix?
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