Event Management

What are the 8 points that O'toole and Mikolatis say about project management of events?
1. Systematic Approach. 2. Avoid wight being carried by one person. 3. Helps ensure clear communication. 4. Ensures accountability. 5. Makes management of event apparent. 6. Helps train staff. 7. Transferable approach. 8. Common to other businesses.
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What does Bowdin 2011 say about vision for events?
It describes what an event wants to achieve, needs to be brief and motivational, it should be shared and understood by all.
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What does Bowdin 2011 say about the mission of an event?
It is the task that an event has set itself, it is how to fulfil the vision, it defines the purpose, it provides a basis for goals and objectives to be written
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What does Bowdin 2011 say brainstorming helps?
Define the parameters of the event, form group of stakeholders and colleagues, inform all of the concept, ideas, refine the concept
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What are the 4 learner styles according to Honey and Munford (2000)?
Activists, reflectors, pragmatists and theorists
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What are some characteristics of Activist learners?
Immerse themselves in new experiences, enjoy the present, open-minded, enthusiastic, act first, think later, seek to centre activities around themselves
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What are some characteristics of Reflector learners?
Stand back and observe, take a back seat, collect data and slowly analyse it, use information from past present and immediate observations to maintain a big picture perspective
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What are some characteristics of Pragmatist learners?
Keen to put theories and techniques into practice, act quickly and confidently on ideas, impatient with discussions
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What are some characteristics of Theorist learners?
Think through problems in a logical manner, turn facts into theories, disciplined, aim to fit things into a rational order, keen on basic assumptions and theories
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What are the components of the task objective cycle?
Taking action >> seeing results >> thinking about the results >> planning next time
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What are task objectives associated with?
Maintenance, innovation or problem solving around the particular task
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What are the components of the learning objective cycle?
Have experience >> review >> conclusion >> planning
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What are learning objectives associated with?
Enhancing your own knowledge and skills through learning a task
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What is the Kolb learning cycle (1984) made up of?
Experience (data from past experiences) >> Review (against experience and knowledge) >> Identify key learning points (concluding from experience) >> Apply (learning from situations and implementing change)
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What are the rules of goal setting?
Set goals which motivate you, set SMART goals, set goals in writing, make an action plan and stick with it
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What is a critical incident?
Something that happens which is significant either personally or in a wider context, you can learn from it and it may be either positive or negative
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What is conceptualisation?
Creating the concept of the event, it creates the foundation of the whole event and getting it right with greatly increase the potential for success of the event
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What does Bowdin 2011 say conceptualisation is made up of?
Identifying the audience, the timing and the venue
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What does Mullins 2005 say makes a good events manager?
Technical competence, social and human skills and conceptual ability
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What makes a good event manager according to CTHRC 2009?
Administration skills, event planning and management skills, marketing skills, risk management skills, HR management skills and professionalism
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What makes a good event manager according to Goldblatt 2008?
Integrity, confidence, persistence, collaboration, problem solving, communication and vision
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What are the main structures of the events industry?
Event organisations, event management companies, events industry suppliers, venues and industries associations
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What is an industries association?
Professional association which provide specific services to the sector they represent
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What does MEEC stand for in the business events industry?
Meetings, expositions, events and conventions
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What are the 4 categories of exhibitions according to ELC 1995?
Agricultural shows, consumer shows, specialised trade and private exhibitions
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What are some examples of corporate events?
Hospitality, client entertainment and team building events
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How does Bowin et al 2011 categorise events?
In terms of size and form/content
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What are the 4 size categories of events?
Local events, major events, hallmark events and mega events
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What are the characteristics of a hallmark event?
They are the essence of a certain place eg. Glastonbury, high tourist revenue and strong local pride but international recognition
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What are the 3 form/content groups of events?
Cultural events, sporting events and business events
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What are the 4 categories of sporting events according to UK sport?
Mega, calendar, one off and showcase events
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What is an elevator pitch?
A very concise presentation of an idea covering all of its critical aspects and delivered within a few minutes
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What the the 4 critical elements of an elevator pitch?
A goal, USP, motivation and to question and engage
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What are the phases of project management of events according to Bowdin et al 2011?
Scope. Marketing. Finance. Timing. Design. Risk. Procurement. HR. Stakeholders. Communication.
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What are the stages of project management of events according to Bowdin et al 2011?
Initiation. Planning. Implementation. Event. Shutdown.
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What happens in the initiation stage?
Event is developed and objectives set. May include a feasibility study: draft dates, possible sponsors, budgets and risks. The initiation phase overlaps with conceptualisation.
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What happens in the planning stage?
Working out what is needed and how it will fit together. Integration of area specific plans.
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What happens in the implementation phase?
High activity, sometimes causes managers to backtrack to planning. application of plans. Making reality based decisions Active risk management.
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What happens during the event stage?
Tasks and responsibilities all on regardless. Move into operations mode. Looking for errors and making in the spot decisions.
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What is the shutdown stage?
Responsibility of the manager. Should be considered during the planning stage. Monitoring and decision making. Should be a thorough checklist.
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What are the 5 parts of the Roffey park model of being a resilient leader?
1. Perspective. 2. Emotional Intelligence. 3. Purpose value and strengths. 4. Connections. 5. Managing physical energy.
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What are the 3 types of perspective?
In the moment perspective, short to medium-term perspective and whole life perspective.
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Why is purpose important in being an event manager?
It means you like what you do every day and are motivated to achieve goals.
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What makes up the project management cascade 2011?
Project definition, project scope, structure breakdown, task analysis, schedule, Gantt chart, responsibility
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What is a Gantt chart 1974?
A visual representation of a project schedule showing start and end dates of specific tasks
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What are the 3 reasons to manage health and safety at events (HSE 1974)?
1. Prevents/reduces accidents on site. 2. Prevents litigation claims and fines. 3. Risk assessments and health and safety compliance are legal requirements.
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What are the 5 components of the health and safety guide (HSE 2011)?
1. Build up. 2. Load in. 3. Show. 4. Load out. 5. Breakdown.
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What are the areas of risk according to Berlonghi 1990?
Administration, marketing, health and safety, crowd management, security and transport
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What does Bowdin say about risk management and a project management approach?
By using a project management approach risk management becomes an underlying process which is employed in every area of management.
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What are the 9 steps in the HSE risk assessment 2011?
1. Understanding context. 2.Identifying the risk. 3. Decision. 4. Evaluate the risk. 5. Control. 6. Mitigating actions. 7. Specific event risks. 8. Recording, 9. Reviewing.
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What are Berlonghi's Risk control strategies?
Cancel/avoid risk. Diminish risk. Reduce severity of risk. Devise back ups and alternatives. Distribute the risk. Transfer the risk.
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What are the HSE control strategies for risk 1997?
Eliminate. Reduce. Isolate. Control. PPE (personal protective equipment). Discipline.
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What are the stages of the financial management process according to O'Toole 2006?
Forecasting and sourcing >> Cost-benefit analysis >> Cash flow management >> Cost analysis >> Cost controlled planning >> Create budget >> Client approval
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What are the key areas in finance according to Bowdin 2012?
Forecasting and ROI (return on investments). Budget. Control. Cash flow. Costing. Revenue.
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What are the 8 stages of the budgeting process according to Masterman 2009?
1. Define objectives. 2.Audit resources. 3. Operationalise strategies. 4. Allocate responsibility. 5. Prepare budgets. 6. Implement budgets. 7. Measure performance. 8. Act to control event.
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What are the 7 steps to Getz's HR planning process (2005)?
1. HR context (event). 2. HR strategy and objectives. 3. HR policies and procedures. 4. Recruitment. 5. Training and development. 6. supervision and evaluation. 7. Termination after event.
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What are the 5 areas of HR strategic planning according to Getz 2005?
1. Strategy. 2. Staffing. 3. Job analysis (can tasks be grouped into a certain role). 4. Job descriptions. 5. Job specifications.
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What do Thompson and Martin 2005 define policies as?
They are designed to guide behaviour of managers in relation to the pursuit and achievement of objectives.
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What are the 8 stages of recruitment according to Mullins 2005?
1. Consideration. 2. Job analysis. 3. Recruitment. 4. Selection. 5. Interview. 6. Selection. 7. induction. 8. Review.
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What are the 6 learning processes according to Buckler 1998?
1. Ignorance. 2. Awareness. 3. Understanding. 4. Commitment. 5. Enactment. 6. Reflection.
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How does Bowdin et al 2012 say volunteers are motivated?
Through the comparison of their rewards and inputs to others rewards and inputs.
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What is Bowdin et al's expectancy theory 2012?
Motivation= expectancy X instrumentality X valence. Instrumentality= outcome will result in reward. Valence= rewards of meeting the outcompetes are sufficient to justify the effort.
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What are the 7 P's in marketing?
Price, Promotion, Physical evidence, People, Product, Process and Place.
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What are the first 9 points in McDuffs formula?
1. Manageable size. 2. People selected appropriately. 3. Trained leaders. 4. Trained teams. 5. Volunteers and staff (v+s) supported. 6. Objectives. 7. V+s support each other. 8. Communication. 9. Structure supports communication.
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What are the left over points?
10. Volunteers and staff have responsibility. 11. Volunteers and staff must have fun. 12. recognition of staff and volunteers. 13. Volunteers and staff should celebrate success. 14. :Promote and encourage wellbeing.
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What is marketing defined as by CIM 2012?
The management process responsible for identifying, anticipating and satisfying customer requirements profitability.
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What are the 4 points for a promotion?
Target audience. SMART Marketing. Targets. Key message.
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What are the 7 components of the communication mix for marketing?
1. Advertising. 2. Sales promotion. 3. PR and publicity. 4. Direct marketing. 5. Interactive marketing. 6. Personal sales.
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What does Bowdin 2011 say about vision for events?

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It describes what an event wants to achieve, needs to be brief and motivational, it should be shared and understood by all.

Card 3

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What does Bowdin 2011 say about the mission of an event?

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Preview of the front of card 3

Card 4

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What does Bowdin 2011 say brainstorming helps?

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Card 5

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What are the 4 learner styles according to Honey and Munford (2000)?

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