Ethics

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Advertising can cause customers to buy more than they need and can afford.
Product placement through bloggers, so influential they can buy their recommendations. French and Raven (1959): Types of power, coercive. Belief that non-compliance can result in punishment. Use fear/shocking appeals.
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Advertising can cause materialism
Rindfleisch (2008) Advertising causes insecurity.
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Advertising can perpetuate negative stereotypes
Multiple Pool Model: Wife Groceries Husband Insurance. E.g. Dove Pro-age, not anti-age. E.g. New Adventure Travels 2015. Ride me all day for £3.
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Advertising can make unsafe products seem attractive.
E.g. Lipton Iced tea. E.g. McDonalds salad
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Advertising can cause offence
E.g. Victorias secret "the perfect body" E.g. Muslim group in LDN.
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Advertising to vulnerable consumers
McDermott et al (2008) food advertising encourages pester power. E.g. Mother sued McDonalds for luring children in with toys
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Advertising can be untruthful, deceptive and manipulative
E.g. Olay eye cream E.g. Activia Yoghurt
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Card 2

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Advertising can cause materialism

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Rindfleisch (2008) Advertising causes insecurity.

Card 3

Front

Advertising can perpetuate negative stereotypes

Back

Preview of the front of card 3

Card 4

Front

Advertising can make unsafe products seem attractive.

Back

Preview of the front of card 4

Card 5

Front

Advertising can cause offence

Back

Preview of the front of card 5
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