Unit 10 Overview
- Created by: Leila Harris
- Created on: 24-11-16 10:07
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- Unit 10 Revision
- Marketing Mix
- Four P's
- Product
- Price
- Place
- Promotion
- Four P's
- Matrices
- Ansoff
- Product Development
- Market Development
- Market Penetration
- Diversification
- Boston
- Star
- Cow
- Dog
- Problem Child
- Ansoff
- Market Research
- Primary
- Surveys
- Interviews
- Secondary
- Internet
- Previous Records
- Aims and Objectives
- Aims
- Objectives
- Tactical
- Strategic
- Target Market
- Customer
- Consumer
- Primary
- Analysis
- PESTLE
- Political
- Economical
- Social
- Technological
- Legal
- Environmental/Ethical
- SWOT
- Strength
- Weakness
- Opportunity
- Threat
- Product Life Cycle
- PESTLE
- Marketing Mix
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