Unit 10 Overview

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  • Unit 10 Revision
    • Marketing Mix
      • Four P's
        • Product
        • Price
        • Place
        • Promotion
    • Matrices
      • Ansoff
        • Product Development
        • Market Development
        • Market Penetration
        • Diversification
      • Boston
        • Star
        • Cow
        • Dog
        • Problem Child
    • Market Research
      • Primary
        • Surveys
        • Interviews
      • Secondary
        • Internet
        • Previous Records
      • Aims and Objectives
        • Aims
        • Objectives
        • Tactical
        • Strategic
      • Target Market
        • Customer
        • Consumer
    • Analysis
      • PESTLE
        • Political
        • Economical
        • Social
        • Technological
        • Legal
        • Environmental/Ethical
      • SWOT
        • Strength
        • Weakness
        • Opportunity
        • Threat
      • Product Life Cycle

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