The marketing environment
- Created by: manalouise
- Created on: 07-03-16 11:41
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- The Marketing Environment
- Legal and self regulatory forces
- Laws or governmenrt regulations that force business practices.
- E.g. Consumer protection legalisation restricts the way any business can promote and advertise its products.
- Laws or governmenrt regulations that force business practices.
- Techno-logical forces
- Development in technology has changed the way business' sell/produce products.
- E.g. internet technology has amde it esaier for bussiness' to sell products directly to consumers.
- Development in technology has changed the way business' sell/produce products.
- Economic Forces
- The changes in economic variables, like taxation,which alter consumers spending or the prices business' set for their products.
- E.g. an increase in V.A.T would increase the price of , and reduce the demand for, some products.
- The changes in economic variables, like taxation,which alter consumers spending or the prices business' set for their products.
- Legal and self regulatory forces
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