The marketing environment

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  • The Marketing Environment
    • Legal and self regulatory forces
      • Laws or governmenrt regulations that force business practices.
        • E.g. Consumer protection legalisation restricts the way any business can promote and advertise its products.
    • Techno-logical forces
      • Development in technology has changed the way business' sell/produce products.
        • E.g. internet technology has amde it esaier for bussiness' to sell products directly to consumers.
    • Economic Forces
      • The changes in economic variables, like taxation,which alter consumers spending or the prices business' set for their products.
        • E.g. an increase in V.A.T would increase the price of , and reduce the demand for, some products.


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