English Language - Purpose and Audience

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What audience is this aimed at? Article in 'The Financial Times'
Business people
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What audience is this aimed at? Travel guide book
Holiday-makers
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What audience is this aimed at? Problem page in 'Sugar'
Teenage girls
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Some texts will have more than one audience, e.g. what audience is this aimed at? Toy adverts
The kids who use them but also to the parents who have to buy them.
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Sometimes you can work out who the audience is by the text's content (subject matter), eg. an article in 'Top Gear' magazine about cars?
Aimed at someone who's into cars.
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The form (the way a text is laid out) can also tell you who the intended audience is. E.g. a large font and lots of pictures?
Probably for children
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If the form is lots of text crammed into dense columns, who is it likely to be intended for?
Adults
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The vocabulary (choice of words) can tell you about the target audience, e.g. about the age group: Who is this aimed at? "The next hole was a par-3 and I hit my tee shot directly onto the green. Sadly my putting let me down badly"
Technical vocabulary shows this is for people who know a bit about the sport.
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Who is this aimed at? "Today, we witnessed a discussion on fox-hunting. As one can imagine, this issue, although it has been debated for many years, still manager to elicit mixed emotions from all concerned."
Difficult vocabulary, e.g. saying 'elicit' rather than just 'bring out', and complex sentences show this text is aimed at adults.
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Who is this aimed at? "Dungeon Killer 3 is the hottest new game of the year! There are 52 amazing levels and 6 cool new characters - don't miss out on the wildest gaming experience of your life!
Modern slang and simple sentences show this is aimed at younger people.
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The language can also give you clues about the target audience's level of understanding, e.g. "The object of a game of football is to get the ball to the opposing team's goal. Sounds easy, doesn't it?"
Simple, general explanations show this is for beginners.
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Other cards in this set

Card 2

Front

What audience is this aimed at? Travel guide book

Back

Holiday-makers

Card 3

Front

What audience is this aimed at? Problem page in 'Sugar'

Back

Preview of the front of card 3

Card 4

Front

Some texts will have more than one audience, e.g. what audience is this aimed at? Toy adverts

Back

Preview of the front of card 4

Card 5

Front

Sometimes you can work out who the audience is by the text's content (subject matter), eg. an article in 'Top Gear' magazine about cars?

Back

Preview of the front of card 5
View more cards

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