The form (the way a text is laid out) can also tell you who the intended audience is. E.g. a large font and lots of pictures?
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Card 7
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If the form is lots of text crammed into dense columns, who is it likely to be intended for?
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Card 8
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The vocabulary (choice of words) can tell you about the target audience, e.g. about the age group: Who is this aimed at? "The next hole was a par-3 and I hit my tee shot directly onto the green. Sadly my putting let me down badly"
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Card 9
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Who is this aimed at? "Today, we witnessed a discussion on fox-hunting. As one can imagine, this issue, although it has been debated for many years, still manager to elicit mixed emotions from all concerned."
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Card 10
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Who is this aimed at? "Dungeon Killer 3 is the hottest new game of the year! There are 52 amazing levels and 6 cool new characters - don't miss out on the wildest gaming experience of your life!
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Card 11
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The language can also give you clues about the target audience's level of understanding, e.g. "The object of a game of football is to get the ball to the opposing team's goal. Sounds easy, doesn't it?"
