Accomodation theory: convergence (be similar) or divergence (be different)
1 of 5
Brown and Levinson
We try to avoid threatening others' face/allowing our own face to be threatened (face=the view of ourselves as worthy of others' respect)
2 of 5
Positive face?
The desire to feel worthy of others' respect and esteem
3 of 5
Negative face?
The desire not to feel that you are being imposed upon by others
4 of 5
Fairclough
Synthetic personalisation: any technique that creates an imaginary 'personal relationship' with the audience e.g. direct adress, inclusive pronoun etc.
5 of 5
Other cards in this set
Card 2
Front
Brown and Levinson
Back
We try to avoid threatening others' face/allowing our own face to be threatened (face=the view of ourselves as worthy of others' respect)
Comments
No comments have yet been made