EDEXCEL GCSE ICT ONLINE GOODS AND SERVICES PART 3

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  • Created on: 06-04-18 19:58
Internet advertising using search engines
Advertisement is displayed when customers search using key words
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Internet advertising using search engines
With Google Adwords the advertising company only pays Google when people click on their adverts. this is called cost per click
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Internet advertising using search engines
The key words have to be carefully chosen and the advert carefully worded to make people want to click on it
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Internet advertising using social networking
Many social networking sites use the information they know about users to target adverts at particular users
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Internet advertising using social networking
Organisations pay Facebook to display adverts on particular users' pages
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Internet advertising using social networking
Facebook with more than 800 million users can select customers by location,age and interests
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What are viral marketing, targeted marketing and personalisation techniques all about?
advertising goods and services online and trying to get customers to buy them
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What is Viral marketing?
is when an organisation creates interesting and entertaining content that makes people want to "pass it on" to their friends using social networking, email and texting
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State a reason why Viral marketing is used
If the content "goes viral" it "spreads" very quickly
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State a reason why Viral marketing is used
It is cheap because the organisation does not have to pay for adverts
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State a reason why Viral marketing is used
Memorable content means that people remember the brand name
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What is Online targeted marketing?
is about concentrating online advertising on the groups of customers who are most likely to buy a product
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State one form of online data that online organisations collect and combine from for targeted marketing
cookies that are used to store your browsing habits
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State one form of online data that online organisations collect and combine from for targeted marketing
transactional data
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State one form of online data that online organisations collect and combine from for targeted marketing
social networking sites
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State one form of online data that online organisations collect and combine from for targeted marketing
microblogging sites
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State one form of online data that online organisations collect and combine from for targeted marketing
personal information from online profiles
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The organisations then query that data to send adverts just to what?
those users whose age,gender, interests or previous purchases suggest they might buy a particular product
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What is Personalisation techniques used in?
targeted marketing
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What does Personalisation techniques make advertisements relevant to?
a particular customers using their personal information and have the aim of persuading the customer to buy related products
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State one way to avoid targeted marketing
opt out of sharing your personal information with other organisations when creating online accounts
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State one way to avoid targeted marketing
delete cookies
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State one way to avoid targeted marketing
be careful with the personal information you add to online profiles
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Buying and selling online needs what?
a secure payment system
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State one way of paying online
Third party payment processor
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State one way of paying online
Cryptocurrency
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State one way of paying online
Gift card /voucher codes / coupons / e-cheque
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State one way of paying online
Debit/credit/bank card
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State one way of paying online
Direct debit/Standing order
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State one way of paying online
Bank transfer
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State one detail you must give when you pay online
Card number
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State one detail you must give when you pay online
Cardholder's name
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State one detail you must give when you pay online
Expiry date of the card
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State one detail you must give when you pay online
Credit card verification (CCV) code
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When you pay with a credit/debit card you are authorising the organisation you are buying from to what?
transfer money from your bank account to its own bank account
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Debit cards let the customer pay by what?
taking money directly out of their account
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Credit cards allow the customer to what?
borrow the money. The customer pays the money back at a later date often with interest
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What is the Credit Card Verification (CCV) code?
is the number on the back of the card which is not included on the magnetic ***** or chip. Entering the CCV means the person entering the code must have seen the card
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State one thing to look out for to make sure that a website is secure
The URL changing from http to https
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State one thing to look out for to make sure that a website is secure
"Norton Secured" which adds a further layer of authentication
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State one thing to look out for to make sure that a website is secure
A change in the address bar's colour (often green)
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State one thing to look out for to make sure that a website is secure
A padlock symbol
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Customer can make online payments directly from their account to other accounts as long as they know what?
the bank details of the organisation they are paying
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State one way online banks keep customers safe from online fraud
checking bank accounts to make sure there is no unusual activity
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State one way online banks keep customers safe from online fraud
providing secure encrypted web services
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State one way online banks keep customers safe from online fraud
using login protection schemes
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What is consumer protection about?
the laws that protect the rights of people who are buying things
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When you buy something, that item must be of what?
satisfactory quality, fit for purpose and as described
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If the item is faulty it has to be what?
replaced, repaired or the money refunded
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If you buy online from a UK-based retailer then you have what?
the same rights buying online as you do buying in a shop. This means you can return faulty items just like you would in a shop
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In addition to your normal rights, there is what ?
a "cooling off" period for online purchases
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What does a cooling off period mean?
means that orders placed online can be cancelled, for any reason, up to 14 working days after receiving the items and a full refund of any money paid will be made
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State one thing the cooling off period does not apply to
goods made to a personalised specification
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State one thing the cooling off period does not apply to
perishable goods
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State one thing the cooling off period does not apply to
CDs/ DVDs/ software where the seal has been broken
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State one thing the cooling off period does not apply to
newspapers, magazines or other reading material (not books)
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State one thing the cooling off period does not apply to
gaming, betting and lotteries
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What is application software?
is software used to carry out a particular tas
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State one type of application software
locally installed software
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How do users install locally installed software?
users obtains software on a DVD or downloads from the internet then the user installs software on the computer or file server
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State an advantage of locally installed software
Works without being online
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State an advantage of locally installed software
You hold the license to use the software
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State an advantage of locally installed software
You control access to the computer so security is good
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State a disadvantage of locally installed software
takes up a large amount of file space
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State a disadvantage of locally installed software
Must download and install upgrades and patches to fix bugs
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State a disadvantage of locally installed software
All data is stored locally so it must be backed up
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How do users use hosted software?
User logs in through the Internet to use the software when need and the software runs on a web server over the Internet
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State an advantage of hosted software
Software doesn't take up any file space on your computer
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State an advantage of hosted software
Allows users from different parts of the world to work on the same document at the same time
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State a disadvantage of hosted software
Cannot work without an Internet connection
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State a disadvantage of hosted software
Not as secure- hosting company might be targeted by online hackers
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State a disadvantage of hosted software
Response time depends on network speed
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What is Proprietary software developed by?
a company. You usually have to pay to use it on your computer or online
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What is Open source software developed by?
volunteers who gradually improve it. It is free to use on your computer or online
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What is Hosted software?
is when you run applications in a web browser. The applications are not installed on your local computer
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How does Commercial software producers make money?
they make money by selling software applications
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How could the business of commercial providers be threatened?
it could be threatened as customers may use the free "software as a service" online applications
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State one way commercial producers have responded to the challenge of software as a service online applications
they have made their products more appealing and of better quality by including more facilities and functions
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State one way commercial producers have responded to the challenge of software as a service online applications
they have provided software "bundled" in when you buy a computer. So when you buy a PC or laptop it comes with software applications installed
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State one way commercial producers have responded to the challenge of software as a service online applications
they have provided technical support, help services and training materials
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State one way commercial producers have responded to the challenge of software as a service online applications
they have used copyright to protect their products to stop similar "free" products being offered as a "software service"
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State one way commercial producers have responded to the challenge of software as a service online applications
they have offered their own versions of software as a service
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What does data storage refer to?
the data you store in files
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What can data storage be?
documents, spreadsheets, videos or music files
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What is local data storage?
is when your files are stored on the digital device you are using
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What is online data storage?
is when your files are stored on a server elsewhere which you access using the Internet. This is referred to as "in the cloud"
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State an advantage of local storage
You have control over access to your files and the security of the data
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State an advantage of local storage
Data can be accessed quickly
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State an advantage of local storage
You don't need a Internet connection to access the data
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State a disadvantage of local storage
You are responsible for keeping the data safe
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State a disadvantage of local storage
It is difficult to share your data with others
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State a disadvantage of local storage
You have to back up your data
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State an advantage of online storage
The data is available wherever you have Internet access and a browser
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State an advantage of online storage
Some online data storage services are free
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State an advantage of online storage
It is easy to share your data with others
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State an advantage of online storage
Data is backed up for you
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State a disadvantage of online storage
You have to trust that the organisation storing your data will keep your data secure
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State a disadvantage of online storage
The online data storage may not be reliable
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State a disadvantage of online storage
You need an Internet connection to get access to your data. This can be frustrating if the connection is slow
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State a disadvantage of online storage
Less control of your data as you do not know where your data is stored
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What is a search engine?
is a computer program that searches for web content that contains or is tagged with, the key words you have entered into the search box
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The search engine searches its indexes for what?
content containing those key words and displays a list of the content that is matched
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State a search technique
Add more key words to narrow down the search
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State a search technique
Search by the type of object you are searching
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State a search technique
Use the advanced search facilities of the search engine
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State a search technique
Search by date/language
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State a search technique
Use more than one search engine- different search engines give different results
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It is important that you check which search results are what?
valid because some websites might infect your computer with spyware, content biased or inappropriate content or simply may not be about exactly the subject you are after
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What does the " " search term find?
it finds the exact phrase
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What does the AND or + search term find?
finds all web pages containing both words
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What does the OR search term find?
finds web pages containing either one word or the other word
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What does the NOT or - search term find?
finds web pages containing one word but not the other word
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Card 2

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Internet advertising using search engines

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With Google Adwords the advertising company only pays Google when people click on their adverts. this is called cost per click

Card 3

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Internet advertising using search engines

Back

Preview of the front of card 3

Card 4

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Internet advertising using social networking

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Card 5

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Internet advertising using social networking

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