Double media flash cards

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Pro-Sumer
A pro-sumer is an individual who both consumes media and produces media content. Often spreading the word about products.
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Business Networking
process of establishing a mutually beneficial relationship with other business people and potential clients or customers.
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User Generated Content (UGC)
This acronym stands for user generated content. This is content that is produced by members of the public and links to the theory of We Media.
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Viral Marketing
When a media product is marketed online across a variety of social media and Web 2.0 channels as opposed to traditional methods of advertising. Viral marketing also includes non-conventional forms of advertising which may not conform to standard regulator
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Microblogging
Short, snappy posts used on social media by businesses to drive sales.
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Distribution
How a media product reaches its audience.
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The Long Tail
The theory of how our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.
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Crowdfunding
Used to help obtain funding for a project, people / fans back the project to make it a reality, such as: Veronica Mars
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Crowdsourcing
is using people from all over the world to gather opinions, ideas and talent to help a business develop a product.
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Wikinomics
Wikinomics is a term that describes the effects of extensive collaboration and user-participation on the marketplace and corporate world. Openness, sharing, Peering and global
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Citizen Journalism
The act of filming, reporting, talking photos of a news event and publishing it online, without censorship
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UGC
User generated content. Blogs, Youtube videos, Music, Mash ups etc
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VOD
Video on demand (iplayer, netflix, youtube, More 4, Disney+ etc)
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Second Screening / Social TV
Engaging with people whilst you watch TV, on a smartphone or other device.
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Terrestrial TV
Digital Terrestrial Television (DTT) is the most common type of TV service across the world. In the UK it is known as Freeview and it replaced the old analogue TV service which consisted of five channels.
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Globalisation
A connected world. Globalisation has increased the production of goods and services. The biggest companies are no longer national firms but multinational corporations with subsidiaries (offshoot companies) in many countries.
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Utopia / Utopian
An idealistic world. An imagined community or society that possesses highly desirable or nearly perfect qualities for its citizens. Apparently globalisation and the internet has created a harmonious environment, because the world is ‘one’.
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Medium is the message, Marshall McLuhan
The theory is based around the concept that the type of media that is giving the message, is more important than the message itself. It can lead to social change.
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Global Village, Marshall McLuhan
Global village just indicates that owing to the advancement in science and technology, the world has come so closer that it has literally transformed into a global village where information can be accessed immediately irrelevant of the distance.
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Ideology
a system of values, attitudes and beliefs which an individual, group or society holds to be true or important
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Proliferation
rapid increase in the number or amount of something.
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Moral Panic, Stanley Cohen
An exaggerated fear or outrage created by the media that is often internalised by the audience.
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Sensationalist / Sensationalism
An over simplified, exaggeration of something. Usually a tactic done by newspapers or click-bait websites, to gain income. Persuasive language is often used to shock an audience.
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Self Fulfilling Prophecy
The process by which an event is caused to occur by the fact that a prediction is made that it will occur. A self-fulfilling prophecy is a sociological term used to describe a prediction that causes itself to become true.
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Homogenous
(pronounced: hom - odg - en - us) - Everything alike. For example: all youtube channels are the same.
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Web 1.0, Web 2.0 and Web 3.0
the different stages of the internet.
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Fandom Theory
Henry Jenkins. How “new” Media has accelerated “participatory culture”, in which audiences are active and creative participants rather than passive consumers.
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FOLK DEVIL
A group or individual represented as evil or and a threat to society.
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MORAL PANIC
An exaggerated fear or outrage created by the media that is often internalised by the audience. This moral panic usually results in some kind of ‘official reaction’ by the Government or other agency.
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Cultural imperialism
The creation and maintenance of unequal relationships between civilizations favouring the more powerful civilization.
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Consumers
The consumers of products, the audience that will go to the cinema to watch films and buy merchandise.
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Other cards in this set

Card 2

Front

process of establishing a mutually beneficial relationship with other business people and potential clients or customers.

Back

Business Networking

Card 3

Front

This acronym stands for user generated content. This is content that is produced by members of the public and links to the theory of We Media.

Back

Preview of the back of card 3

Card 4

Front

When a media product is marketed online across a variety of social media and Web 2.0 channels as opposed to traditional methods of advertising. Viral marketing also includes non-conventional forms of advertising which may not conform to standard regulator

Back

Preview of the back of card 4

Card 5

Front

Short, snappy posts used on social media by businesses to drive sales.

Back

Preview of the back of card 5
View more cards

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