Media 1 A

AS

- Used normal camera, allowed use to film but low quality in poor light so had to refilm

A2

- Used HD camera, gave us endless opportunities - so used lots of locations

Progression

Put thought into camera chose, choose one that suits our needs

AS

- Used Imovie - Ripple effect from 'Flash films' to 'Lime Distribution' - creative effect - 3D

A2

- Used final cut - multiple timeline = endless creativity. 4 screen shot, singers chasing her love

Progression

- Editting skills enhanced learnt how to resize, also us editing to connote more to the audience

AS

- Use music to convay mood as when scene comes back from chat with ex, whose revealed he has a girlfriend. Music becomes low pitch and fast to reflect her mood - sad, angry

A2

- Edited to the beat, like when singer keeps repeating the word 'Heartbreak' clips change with the beat, clips are 1 - 2 secs long - Bjonberg believed editing to beat was important. Learnt key skills about cropping clips using 'blade' tool and cropping tool

Progression

Editting skills have enhanced as now can edit to beat and know how to use tools like 'blade' and how to crop clips to write size. Become more aware of relationship between music and visuals

AS

conventions - show main characters and back story - In 'A Cinderella Story' she tells back story of her live through a voice over and about 'evil step mum'

Applied it to our work by showing back story of characters relationship with ex - pic scene

A2

Conventions - artistic - Misha B 'Home run' - glow in the dark, so we used this, to fit artist convention

Progression

Research into conventions improved did textual ananlysis on lots of videos, so had better understanding of conventions so were able to use and develop these e.g used artistic convention to spell out bands name in glow in the dark paint

AS

- Target audience questionnaires, asked best genre and how many times u watch films, 1/3 said rom-com - so when planning we planned a rom-com

A2

-Target audience questionnaires more relevant questions, what genre like best & what do u like in a music video & why. Said Indie and narrative. Got better info and could plan better so suited audience

Progression

- Questionnaire skills improved so asked more relevant questions to enable the text to be more suited to them, meets there needs more precisely

AS

Didnt look at any theorist, conventions of characters found miostly naturally pretty no heavy make up, like Amanda Seyfried in Dear John, so our actress was naturally pretty

A2

Looked at Goodwin & Bjonburg, Goodwin - Relationship between music and visuals - when singer sings ' I just keep on running' character runs through each location

Progression

More indepth research into text to gain a better understanding. Planned more carefully tried to incoropate main themes

AS

Flash and camera sound when 'Flash productions' came on - more interesting

A2

Used flash when going from each empty location to emphasize point.

Progression

Used edits like flash to add more to narrative, not just to add visual effects

AS

Ripple effect when going to 'lime distrubtions' logo - looks 3D

A2

4 corner scene - running through each location - singer chasing her love

Progression

Editing skills enhanced, learnt how to resize and crop clips to aid narrative

AS

Music changed to low pitch and faster to show emotion of girl after we got audience feedback which suggest the music should diff to make it varied and interesting 

A2

When singer keeps repeating 'Heartbreak' clips changes to beat, clips are 1 - 2 secs long

Progression

More aware of how important editting to the beat is, makes it more professional and understand about relationship between music & visuals after background research - wider knowledge

AS

Introduce main characters and back story - Found in 'A Cindellera Story' through a voice over she tells her story about her 'evil step mum' -  so we decided to do this by picture scene

A2

Did textual analysis on more then 1 - found artistic shots - Frighten Rabbits 'State Hospitial' video birds flying by camera in sky - singifies freedom - used this in ours - to signify freedom from her?

Progression

We looked beyond main conventions & researched shot types - more indepth research skills

AS

Typical characters are usually naturally pretty and dont wear any heavy make up like Amanda Seyfried in Dear John. So we chose a naturally pretty actress and don't put much make on her.

A2

We went against music video conventions by not having the band in it, and story bring shown through antagonist by the protagonist. Fits 'Indie' genre though as its all about being individual and unique.

Progression

  Researched more widely into conventions in generally of the medium and then when against them to suit genre. Gain a better understanding of genre.

AS

Found they present titles in creative ways like in 'The Proposal' they have an actors name appear in mirror. We used the creative ideas and actress name spelt out in toothpaste in sink 

A2

We looked at theorist like Andrew Goodwin - editing on beat was important. So on 'heartbreak'clips changed with beat lasted 1-2 secs long

Progression

looked at conventions and theorist to gain a complete understanding about medium - imporved knowledge of music videos