Design Mix

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Design Mix
Function, Aesthetics & Economic Manufacture
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Function
The way a product works. Does it do what it needs to do? Is the product reliable?
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Common Features of Products that Successfully Emphasise Function in the Design Mix
More predictable and stable demand Longer product life cycles Lower promotional costs Build reputation for quality based on reliability Economic manufacture through economies of scale
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Aesthetics
How the product appeals to the customer in terms of how it looks, feels etc. Based on the subjective judgement of customer A popular way to differentiate a product
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Common Features of Products that Successfully Emphasise Aesthetics in the Design Mix
High added value Demand fuelled by customer aspiration Potentially shorter product life cycle Attracts imitation = need for design protection Need for greater promotional support
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Economic Manufacture
Does the design allow the product to be made and sold profitably? How much value is added during the production process?
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Other cards in this set

Card 2

Front

The way a product works. Does it do what it needs to do? Is the product reliable?

Back

Function

Card 3

Front

More predictable and stable demand Longer product life cycles Lower promotional costs Build reputation for quality based on reliability Economic manufacture through economies of scale

Back

Preview of the back of card 3

Card 4

Front

How the product appeals to the customer in terms of how it looks, feels etc. Based on the subjective judgement of customer A popular way to differentiate a product

Back

Preview of the back of card 4

Card 5

Front

High added value Demand fuelled by customer aspiration Potentially shorter product life cycle Attracts imitation = need for design protection Need for greater promotional support

Back

Preview of the back of card 5
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