Branding and Promotion

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Above the line Promotion
placing adverts using the media, eg. TV or Radios
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Advertising
communication between a business and its customers where images are placed in the media to encourage the purchase of products
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Below the line Promotion
any promotion that does not involve the use of media
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Emotional Branding
the practise of using the emotions of a consumer to build a brand
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Generic Brands
products that only contain the name of the product category rather than the company or product name
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Manufactory Brands
brands created by the producers of goods or services
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Marketing Mix
the elements of a business's marketing that are designed to meet the needs of customers. The four elements are often called the "4P'S"-product, price, place and promotion
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Merchandising
a promotion specifically at the point of sale of a product
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Own-Label, Distributor or Private Brands
products that are manufactured for wholesalers or retailers by other businesses
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Point of Sale
any point where a consumer buys a product
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Promotion
an attempt to obtain and retain customers by drawing their attention to a firm or its products
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Public Relations (PR)
an organisations attempt to communicate with interested parties
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Sales Promotion
methods of promoting products in the short term to boost sales
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Sponsorship
making a finical contribution to an event in return for publicity
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Viral Marketing
any strategy that encourage people to pass on messaged to others about a product or a business electronically
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Other cards in this set

Card 2

Front

communication between a business and its customers where images are placed in the media to encourage the purchase of products

Back

Advertising

Card 3

Front

any promotion that does not involve the use of media

Back

Preview of the back of card 3

Card 4

Front

the practise of using the emotions of a consumer to build a brand

Back

Preview of the back of card 4

Card 5

Front

products that only contain the name of the product category rather than the company or product name

Back

Preview of the back of card 5
View more cards

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