communication between a business and its customers where images are placed in the media to encourage the purchase of products
2 of 15
Below the line Promotion
any promotion that does not involve the use of media
3 of 15
Emotional Branding
the practise of using the emotions of a consumer to build a brand
4 of 15
Generic Brands
products that only contain the name of the product category rather than the company or product name
5 of 15
Manufactory Brands
brands created by the producers of goods or services
6 of 15
Marketing Mix
the elements of a business's marketing that are designed to meet the needs of customers. The four elements are often called the "4P'S"-product, price, place and promotion
7 of 15
Merchandising
a promotion specifically at the point of sale of a product
8 of 15
Own-Label, Distributor or Private Brands
products that are manufactured for wholesalers or retailers by other businesses
9 of 15
Point of Sale
any point where a consumer buys a product
10 of 15
Promotion
an attempt to obtain and retain customers by drawing their attention to a firm or its products
11 of 15
Public Relations (PR)
an organisations attempt to communicate with interested parties
12 of 15
Sales Promotion
methods of promoting products in the short term to boost sales
13 of 15
Sponsorship
making a finical contribution to an event in return for publicity
14 of 15
Viral Marketing
any strategy that encourage people to pass on messaged to others about a product or a business electronically
15 of 15
Other cards in this set
Card 2
Front
communication between a business and its customers where images are placed in the media to encourage the purchase of products
Back
Advertising
Card 3
Front
any promotion that does not involve the use of media
Back
Card 4
Front
the practise of using the emotions of a consumer to build a brand
Back
Card 5
Front
products that only contain the name of the product category rather than the company or product name
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