Large numbers of people can be asked to fill in the same questionnaire/survey. Comparisons are easy to formulate (e.g. 75 per cent of people liked the new company logo) Cheaper than interviews for large numbers of people.
Questionnaires
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The same email can be sent to many people at the same time The results from the emails can be automatically input into software for analysis/manipulation Little risk of human error occurring when the data collected is input into the software.
Emails
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Questions can be modified based on the answers given to previous questions A rapport can develop between the interviewer and the interviewee that may result in questions being answered honestly additional questions can be asked to clarify any answers
Interviews
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The cost of consumer panel feedback can be low if online feedback methods are used The feedback provided is specific to the product or service Response rates are high as members of the panel have agreed to take part.
Consumer Panels
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A loyalty scheme can help customers using the business The data collected each time a customer uses their loyalty card can provide information on the habits of the customer.
Loyalty Schemes
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If a trusted source is used, then the statistics are readily available, cover a range of topics and are reliable Some processing may have already been carried out statistics can show trends and patterns that can help with decision making.
Statistical reports
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he data has already been collected and possibly processed Data collection is quicker than having to collect the data first-hand.
Secondary research methods
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There are only two choices, e.g. true or false.
Boolean
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An additional component, usually found in a spreadsheet.
Object
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Restricts the choice by a user; can be used on an information-gathering document.
Limited Choice
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A date or time – there are different formats of date and time that can be used. Which one is chosen will depend on how the date / time is to be stored and processed.
Date/Time
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A number format that shows an exact number using a decimal point and numbers after the decimal point.
Decimal
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A number format, usually included in spreadsheet software, that enables actual fractions to be input and manipulated.
Fraction
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A number format that includes decimal places and a % sign.
Percentage
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Shows data in the format of money. It can be used to show currency signs (e.g. £ or $) and have decimal places to show the full currency details.
Currency
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Any number, with or without decimal places.
Real
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Whole numbers.
Integer
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Any combination of letters, symbols spaces or numbers.
Alphanumeric
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Any character.
Text
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Other cards in this set
Card 2
Front
The same email can be sent to many people at the same time The results from the emails can be automatically input into software for analysis/manipulation Little risk of human error occurring when the data collected is input into the software.
Back
Emails
Card 3
Front
Questions can be modified based on the answers given to previous questions A rapport can develop between the interviewer and the interviewee that may result in questions being answered honestly additional questions can be asked to clarify any answers
Back
Card 4
Front
The cost of consumer panel feedback can be low if online feedback methods are used The feedback provided is specific to the product or service Response rates are high as members of the panel have agreed to take part.
Back
Card 5
Front
A loyalty scheme can help customers using the business The data collected each time a customer uses their loyalty card can provide information on the habits of the customer.
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