Cost-Benefit Analysis 0.0 / 5 ? Business StudiesN/AA2/A-levelWJEC Created by: Joebarlow_10Created on: 14-03-19 11:24 Definition Is a method for measuring, in financial terms, the costs and benefits of an investment project. 1 of 8 WHo uses this process and why? The Government when they're considering a Public Project. 2 of 8 What are private costs? These are costs that the business making the investment has to accept. 3 of 8 What do Private Costs include? Training, Recruitment costs, Marketing Equipment etc 4 of 8 What are Private Benefits? Benefits that the Business gains from making an investment. 5 of 8 What do Private Benefits involve? Increased Productivity, increased sales, brand values and increased profits. 6 of 8 What is a Public Cost? Costs external to the business making the Investment 7 of 8 Cost-Benefit analysis formula Social Benefit(Private + Public Benefits) -Social Co 8 of 8
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