Business unit 1 2.0 / 5 based on 1 rating ? Business StudiesA2/A-levelAQA Created by: Giverny SandersCreated on: 11-12-12 10:50 franchisee a person or company who has paid to become part of an established franchise business 1 of 5 Franchisor the owner of the holding company & franchise 2 of 5 Geographical mapping plotting on a map the locations of all existing business in your market to show where competitors are 3 of 5 Market Map a grid plotting where each existing brand sits on scales based on 2 important features of a market 4 of 5 Market Niche a gap in the market 5 of 5
Comments
No comments have yet been made